Rei Inamoto – Medium

Pinned

Rei Inamoto
in
UX Collective

How to AI

Three approaches to deploying generative AI for brands and corporations.

12 min readSep 24, 2023

--

16

11 out 12 are generated by AI. One is real. Which one?

--

16

Rei Inamoto
in
UX Collective

Patterns and predictions for 2024

Thoughts on what will have a lasting impact on us at the intersection of creativity and technology

10 min readJan 15, 2024

--

A person looking into the starry sky at night

--

Rei Inamoto
in
UX Collective

The changing role of design

It’s time to put creativity back into design again

8 min readNov 20, 2023

--

12

Comparison of T30 radio from 1958 and iPod from 2001

--

12

Rei Inamoto
in
UX Collective

The cult of productivity

Is the decline of elitism of creativity inevitable?

7 min readSep 13, 2023

--

9

An illustration of a person working hard at their desk with numerous devices, books, papers, cups of coffee surrounding them

--

9

Rei Inamoto
in
UX Collective

When creatives quit

As creative managers, we take it personally when creatives quit. How should we cope?

9 min readSep 1, 2023

--

8

A person going down dark stairs

--

8

Rei Inamoto
in
UX Collective

Seven traits of a good boss

There is no such thing as a perfect boss but these seven traits might help identify the good ones

8 min readAug 27, 2023

--

3

A soccer coach helping a young player

--

3

Rei Inamoto
in
UX Collective

Is creativity the only job left?

To stay relevant in an age of automation, we need to move upstream, not downstream.

8 min readAug 9, 2023

--

8

Mechanical arms playing the electone

--

8

Rei Inamoto
in
UX Collective

Branding yourself as a designer

Four steps for building our personal brands.

9 min readJul 24, 2023

--

10

One black sheep in a herd of white sheep

--

10

Rei Inamoto
in
UX Collective

A creative’s guide on starting a company

The seven laws for creative entrepreneurship

12 min readJul 16, 2023

--

2

Will Turnage, I&CO’s Director of Technology, setting up WiFi in our first office (2016)

--

2

Rei Inamoto
in
UX Collective

40-something creatives: What should we do next?

Five steps to help determine what we should do for the rest of our lives

10 min readJul 17, 2023

--

12

Looking at what’s ahead and trying to decide what path to take

--

12

Rei Inamoto

Rei Inamoto

A designer by trade, a minimalist at heart. Founding Partner of I&CO. Named in “Creativity 50,” “The Top 25 Most Creative People in Advertising.”

Following

Help
Status
About
Careers
Blog
Privacy
Terms
Text to speech
Teams