I write a lot about Game of Thrones. People seem to respond well to it. So I can combine two things in the writing of this article: (a) it’s fun for me and (b) I know people will read it and want to discuss. Does the fact that I know people will respond to it make it clickbait? Maybe. But is that an instantly a bad thing? I would say no. The whole point of what we do — we the bloggers, critics and pundits of Film School Rejects — is write about the things we find interesting and attempt to engage with the readers who find our work valuable.
Clickbait, at least in the negative connotation that I believe you are using, is a matter of deception. It’s writing something that is dishonest in the pursuit of duping readers into clicking the article and generating ad revenue. A list on some random site, filled with ads and spread across 50 pages that require to the user to keep clicking, that’s clickbait in the most literal sense. What we do here is enticing, hopefully interesting and if we are doing it right, engaging. I’m confident that isn’t clickbait. Because I know that when we set out to write something like this, we aren’t trying to fool you into clicking a million times. If you don’t agree, that’s fine. But let’s not go making accusations about us using such deceptive practices. We work hard to deliver the opposite.
What I would love to see, instead of seeing you accuse us of something we’re clearly not doing, is to give us your list. What does your top 10 look like? How does your list differ from mine, and why? Let’s have that discussion instead.