Collective Sustainability — How to tackle global issues locally?

Reka Budai
4 min readSep 29, 2019

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If you open up any news site nowadays, you will surely find at least one article about continental temperatures in Alaska, villages destroyed by unforeseen floods or polar bears wandering into urban areas — seriously concerning images, especially if we face them on a daily basis. We have never experienced such a state of emergency before — the UK being the first country to officially declare it. All of this is happening right here in front of our eyes, making it impossible to go about our lives as usual. Anyone with a mild social awareness has the urge to do something, and we are bombarded with tips & tricks about lifestyle changes we can introduce to make our planet greener.

Who is going to fix this?

Most of these recommendations aim for changing the quantity or the quality of our consumption, and they roughly fall into one or more of these three categories:

  • not buying at all, and making the most of the resources already in use by participating in the sharing economy or buying durables second-hand from clothes to furniture
  • buying less and investing in multi-use products that reduce our waste, such as canvas shopping bag, reusable coffee cup or beeswax wrap
  • making better choices that are less polluting and more natural, such as becoming vegan, biking more, flying less or using bamboo toothbrushes and home-made deodorants

Although we cannot deny each and every person’s contribution to these global issues, what always bothered me is the impact I can really make with this micro actions. Let’s just take this example I calculated to understand the scale of impact of canvas bags:

If I stop buying plastic bags for my weekly shopping that results in 52 less plastic bags in a year.

If every UK household did the same, it would contribute to 1,414 million less bags a year, which amounts to an impressive 7,072 tonnes of plastic (a bag weighs about 5 grams).

If every household in the world did the same, this figure would be 414,000 tonnes.

Now let’s compare this to the largest bottled beverage producer’s yearly production, which is 200,000 bottles per minute every day, producing 3,000,000 tonnes of plastic a year globally, 7 times what a global plastic bag swap would manage to reduce.

This is of course a theoretical exercise with assumptions and limitations, as for example plastic bags are more widespread in some countries than others, and one bag is definitely an understatement for larger households. Still, I do think it is a really illustrative example to show that we can not fully rely on individual efforts to solve global challenges.

The most important 17

This is not just about climate change or tackling plastic waste; there are several other global issues that need to be solved. Luckily, we do not need to figure out what these crucial issues are, as the UN has already done this for us, identifying 17 Sustainable Development Goals (SDGs). What is really impressive is that they managed to get all nations to collectively agree on these goals, and they also started assessing every country on which areas they need to move the needle to achieve meaningful change by 2030.

Source: un.org

Acting collectively, shall we?

So here we are at one end with the choices we can make in our lifestyle, and the larger institutional initiatives and corporate action plans on the other. However, there is a layer in between, which is probably the most interesting for all of us. Is there something bigger we can achieve together as citizens rather than individuals to tackle these issues together? Some of the SDGs might seem to be insurmountable tasks, such as ‘Zero Hunger’ or ‘No Poverty’, however we can all give some of our time to volunteer for organisations working towards these goals, sign petitions, donate to charities or go out on the streets to put pressure on decision makers.

What I want to investigate in this series of posts is what we can do locally for the SDGs through the power of collective action. Locally, in my case is London. Starting out on this idea made me realise that I do not know enough about the city I live in, and could not really argue for or against it with my friends who happen to live all around Europe, in cities like Zurich, Amsterdam or Helsinki. Is the air pollution notoriously bad like you would imagine for a city or 8 million habitants? Although it has been officially classified as a national park, how green is London really? Should we bother planting more trees? Although the standards of living are some of the highest globally, how much is poverty an issue, especially when its global definition is living on less than a dollar a day?

So the plan for the upcoming months is to go on small missions, contributing to the work of organisations that are focusing their efforts to tackle one of the Sustainable Development Goals. The first adventure takes us to a really unexpected place in an unexpected location…

Take a look at the full series of collective actions here (new ones to come!):

SDG #3 Good health & wellbeing: Pigs in the middle of London

SDG #4 Quality education: Making friends with numbers

SDG #6 Clean water: Canoeing with a mission

SDG #11 Sustainable cities: Always room for more trees

SDG #17 Partnerships: What do you want to be when you grow up?

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Reka Budai

Exploring how citizens can support the UN Sustainable Development Goals locally through the power of collective action