Brian HansfordStaying Grounded When Surrounded by Tragedy2016 hasn’t been a bad year for me personally. Work is work. Family life is OK. I’m relatively healthy. The worst that happened to me was…Dec 19, 2016Dec 19, 2016
Brian HansfordDon’t Say This When Asking a QuestionI am honestly flattered when people ask me questions. I enjoy when colleagues ask me questions on any number of marketing subjects. I’m in…Nov 29, 2016Nov 29, 2016
Brian HansfordIt’s Time for (More) B2B Marketers to Step UpMarketing is Strategic with a capital ‘S’. That’s right. I want all of my B2B marketing colleagues to say it, believe it and behave…Nov 28, 20161Nov 28, 20161
Brian HansfordOne Download Doesn’t Equal a Marketing Qualified LeadThe definition of a “lead” is a common breakdown in alignment between sales and marketing. Marketing has a definition (or a few…Nov 10, 2016Nov 10, 2016
Brian HansfordStop Using Instagram as an Excuse to Be Entitled Assholes in National ParksI grew up in Colorado near Rocky Mountain National Park, one of the most beautiful public spaces in the world. I have traveled to several…Sep 21, 2016Sep 21, 2016
Brian HansfordUniversities are Lagging in Business Marketing EducationI am increasingly critical of the state university and college education. As a whole are they truly preparing students for professional…Nov 23, 20151Nov 23, 20151
Brian HansfordJob Interview Questions for Marketing Agency RolesI want to share some of the job interview questions I ask anyone who is interested in roles with a B2B demand generation marketing agency.Nov 17, 20151Nov 17, 20151
