EMIRATES LANDED A VIRAL HIT WITH REACTIVE INFLUENCER MARKETING.
TOM SHARMAN
81

Great write-up Tom, but you are giving Emirates a bit too much credit. They never ‘noticed’ the Neistat reservation, they noticed his earlier video gaining 5 million views and reacted because Casey mentioned he would be flying onward to Australia on Emirates: https://www.youtube.com/watch?v=T4L-7S0-mc0

So they were being savvy for sure, but only after the first unpaid video went through the roof in views. Nevertheless still a great PR moment for them.

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