Marketing Communications Specialist EMEA. Interested in innovation, architecture & design.
In most cases, the “-ing” softens your word and adds no value. Your writing will read better if you avoid it.
Avoid words that end in “-ing.”
The common thing most designers do is making the line length longer so that it may fit its container. But doing so, creates eye strain for our users unlike having a 45–65 characters per line which is the ideal.