I got 6 emails last evening asking “why did you send this to me”? A couple of them stating SPAM regulations, and others taking it as a personal attack.
In fact, I own an Inbound agency and we tell clients all the time that we won’t send messages for them that are unsolicited. Everything we do at my firm is done to create value and leave individuals in a better place than when we found them (or emailed them).
I started my inbound agency over 11 years ago and we’ve been helping clients with their websites, marketing, email, social media…
Video Transcript: I’m excited to talk to you today about a Drift tutorial on how to set a targeted message, based on a utm parameter that you would use in Google Pay Per click, or even from a Hubspot tracking url.
So first step is you’re going to want to build out your playbook in Drift. So what you’re going to do is go into the playbook sections in Drift. Once you get to the playbook section of Drift, you’re going to create the playbook called, “Drive traffic with a targeted message on your homepage”.
When you click “create…
As companies, we are constantly on a quest for the right audience, the right tactic and the right message to get in front of potential customers.
More often than not, marketers mistakenly focus on changing the tactics rather than adjusting the delivery of their content. It’s not only a delicate dance between content and inbound marketing, but more of the effectiveness of content throughout the entire buyer’s journey or inbound marketing funnel. Emphasis on the conversion rates between the stages is as important as the content itself.
The buyer’s journey is commonly utilized to visually map how a persona or…
Growth: 3 Key Factors to Grasp when growing your company
Owning a modern marketing agency is no easy feat. I remember the days of doing all the work and wishing I had people to do it. And now sometimes dreaming of it the way it was.
As in any startup, Founders are typically strung out, wearing multiple hats, trying to do everything as well as they can. The mistake they run into is that they hire someone expecting a “mind-reading mini-me” and suddenly are surprised when things in the business don’t continue with the founder's same momentum.
It was explained…
Passionate Digital Marketer and Strategist in #swfl. Helping companies use #inbound #marketing to grow their business! Chief Remarkable Officer @impulsecreative