Video Transcript: I’m excited to talk to you today about a Drift tutorial on how to set a targeted message, based on a utm parameter that you would use in Google Pay Per click, or even from a Hubspot tracking url.

So first step is you’re going to want to build out your playbook in Drift. So what you’re going to do is go into the playbook sections in Drift. Once you get to the playbook section of Drift, you’re going to create the playbook called, “Drive traffic with a targeted message on your homepage”.

When you click “create…

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Owning a modern marketing agency is no easy feat. I remember the days of doing all the work and wishing I had people to do it. And now sometimes dreaming of it the way it was.

As in any startup, Founders are typically strung out, wearing multiple hats, trying to do everything as well as they can. The mistake they run into is that they hire someone expecting a “mind-reading mini-me” and suddenly are surprised when things in the business don’t continue with the founder's same momentum.

It was explained…