Conversational Profile Building with Bot

By Remoot Editorial Team

On April 28, 2016

One of the toughest hurdles for new web/mobile apps is letting users to fill out profile. Partially because it’s just a tedious process, but also users don’t trust apps so easily at their first try.

For many apps though, filled-out profiles are the most important asset to offer valuable user experience. This is especially true to social networks like Facebook and matching services like Remoot (think of Uber or Wikipedia as opposite cases) .

There are some tactics to “hack” this issue, and it’s boiled down to one simple philosophy : “Lessen frictions as much as possible.”

If you’re reading this post, you’ve likely heard of (and used) the Facebook Connect or contact import on your smartphone for chat apps. In my view, Tinder nailed this exceptionally well, leveraging Facebook network to let people build profile at ease and match them one another.

However, the flip side of this is that you might end up wasting lots of time partnering with a wrong platform. One example I remember is Meerkat, which used Twitter network as a broadcasting platform. But soon after the launch, the platform cut off the integration and started a new competitor Periscope.

Unfortunately, a similar case applied to us. We tried to connect our app with LinkedIn for the one-click profile building, but it changed their developer policy and now it’s almost impossible for third party developers to use LinkedIn data to build user profile for job introductions, etc.

So we sought a Plan B, which is optimizing our bot to help customers create profile. What we did was letting the bot to ask what kind of jobs our customers are looking for, and add that to profile directly.

If you’re looking for a design job…

The bot adds that information to your profile.

And then you can use that information to get tailored job introductions.

If you check your profile… Yes, the “Design” is added to your profile.

Under the hood, we send a Javascript event through these communication and send it to our server and database, so that our customers can request job introductions anytime across devices.

In this way, we could increase the conversion rate to fill out profile and UX as a whole. Now we’re rolling out this feature to everyone on Remoot. Hope you enjoy it.

Go to Remoot.