Very interesting article (I’ll admit to having succumbed to that against which you’re railing). Google AdWords Keyword Planner should always accompany Google Trend analyses. The tool shows monthly searches for a specific term and can be modified for various geographic regions.
For instance, in the month before the Brexit vote, 8,100 Britons googled “what is the eu.” That’s around 261 a day. Google Trends showed a huge spike in searches for that term the day after the referendum; assuming searches for the term tripled, that’s still fewer than 1,000 individuals googling “what is the eu” in response to the “Leave” victory. Hardly a sign of voters being uninformed.
Context matters! Thanks for sharing your analysis.