Remy Smith
Jun 26, 2016 · 1 min read

Very interesting article (I’ll admit to having succumbed to that against which you’re railing). Google AdWords Keyword Planner should always accompany Google Trend analyses. The tool shows monthly searches for a specific term and can be modified for various geographic regions.

For instance, in the month before the Brexit vote, 8,100 Britons googled “what is the eu.” That’s around 261 a day. Google Trends showed a huge spike in searches for that term the day after the referendum; assuming searches for the term tripled, that’s still fewer than 1,000 individuals googling “what is the eu” in response to the “Leave” victory. Hardly a sign of voters being uninformed.

Context matters! Thanks for sharing your analysis.

    Remy Smith

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    Political science and history student at Northwestern University. Forever in the pursuit of life, liberty, and property.