Stop Using Google Trends
Danny Page
98633

Very interesting article (I’ll admit to having succumbed to that against which you’re railing). Google AdWords Keyword Planner should always accompany Google Trend analyses. The tool shows monthly searches for a specific term and can be modified for various geographic regions.

For instance, in the month before the Brexit vote, 8,100 Britons googled “what is the eu.” That’s around 261 a day. Google Trends showed a huge spike in searches for that term the day after the referendum; assuming searches for the term tripled, that’s still fewer than 1,000 individuals googling “what is the eu” in response to the “Leave” victory. Hardly a sign of voters being uninformed.

Context matters! Thanks for sharing your analysis.