
…, and magnitude of users’ signals — things like views, clickthrough rates, time spent, and churn.
UX researchers, including quantitative ones, are mainly interested in understanding how people use our products, what problems they may have, and what works differently for them. Quantitative researchers seek to gain insights about the intent of people’s product usage through pa…
…vers insights about people. UX researchers often approach research projects with questions such as: What are the human motivations for using these products? How do people perceive and use the product? How do they react emotionally and physically to it? What do they like and dislike about specific features? What role does the product play in their daily life?
Data scientists, on the other hand, often start by asking questions related to how the product is…
…lotting these values over time, you have relative measures of how you’re doing on each. For example, if your new customer revenue is consistently growing, but your returning customer revenue is flat, you’ve got a very leaky bucket and need to improve your product or service.