Summary

I led the complete redesign of SL web app, a product used by millions of Brazilians every day. We dramatically simplified the user experience, focusing on core interactions, speed, and simplified navigation. Making it beautiful in the process was just the icing on the cake.

About the company

SL is the biggest Brazilian community dedicated to the kinky lifestyle with more than 8 million users. The company believes that society still treats sexuality as taboo, so its purpose is to provide a safe and judgment-free environment for people to live their fantasies. …