Naked truth about organic marketing| made by Tesla
Word of mouth is a powerful tool and the results that Tesla achieves in organic marketing are every marketer’s dream. How do you think why? What kind of strategy Elon Musk is using to promote his brand?
3 Tesla’s tactics that you may not know about
and how these three words turned into millions of dollars.
Without PR department, promotional campaigns and advertisements — Tesla has entered the mainstream and is causing more confusion than many more meritorious automotive producers.
How is it possible that Tesla does not spend a dollar on paid marketing and yet was dubbed “iPhones on wheels” by the Washington Post?
I will share with you 3 brilliant tactics that Elon Musk uses. Ready ?
Do you know any car manufacturer which sells shorts?
No? Meet Tesla ;)
Tesla is a huge fan of social media and Elon Musk is the face of his brand. He also makes extensive use of Twitter to connect with a huge base of followers and fans. His every move is followed by viewers. Elon is well aware of this and uses any situation (good or bad) to arouse public interest. CEO of Tesla, as usual, uses unconventional methods to not only win the hearts of his followers but also show how much distance he has.
One of his tactics is to use every situation to build a brand position. Let us take a hot example.
In recent years, some “short selling” investors in Tesla stock expected them to collapse. In fact, exactly the opposite happened.
Elon Musk took advantage of the situation and introduced a new line of limited products — red satin shorts with the initials of the Tesla models “S3XY”.
Can you imagine that shortly after Elon Musk’s tweet about shorts, Tesla’s official website saw an unprecedented increase in traffic?
Here’s the secret. This is how it is done.
Romance Mode in a car… Good tactic?
Yes of course! Every Tesla user will appreciate the producer’s gesture. A bit of romance, a bit of sex appeal, and the client is already tempted. In this way, Tesla not only seduces potential customers but also keeps the topic on the lips of journalists.
Nobody has more than 73 million Twitter followers for no reason. You can build the best car in the world, but if you have nothing to say or are boring no one will follow you online.
Tactic number two. Be tempting, give your customers what they want.
Elon Musk and “hold the puppy” strategy…
A friend once told me that his son maneuvered him by saying, “Dad. I don’t want to buy a puppy. I just want to hold a puppy”. Now they are happy dog owners ;) Why? Because once you are holding your puppy, you have bonded with him.
Musk translated the same psychological principle into the sales process. Only in this case, the place of the puppy is taken by the car. And not just any car.
Tesla has so-called showrooms. These are galleries where potential owners can feel the thrill of a meeting with Tesla models. People can admire but cannot buy on the spot. You would think this is against all good selling principles where you build up the tension to release it then by purchasing the product here and now.
However, I think this tactic is brilliant. What is it about?
On giving him something to do completely does not expect. Serving him an experience that cannot be compared to anything else. On the tickling of his ego. After visiting the showroom, the customer is ready to buy. I am eagerly doing online transactions from home. Then … waits excitedly for the salesman to drive his new bun-smelling car to his house and park in his own driveway.
And it only started with holding the puppy ;)
Final words in conclusion
Shorts — use every opportunity to reach your recipient
Fireplace — play on emotions, show that only you can satisfy their needs
Puppy — make a bond and they will stay with each other forever and will be loyal to you … like a puppy ;)