Boosting Your Freelance Writing Business: Attract Customers on Etsy
Etsy, a renowned e-commerce platform specialising in the sale of handicrafts and DIY materials, has recently extended its offer to include writing services.
If you are a skilled wordsmith eager to expand your customer base, find out how you can take advantage of Etsy’s platform to attract customers interested in your freelance writing services.
This is how:
- Give your shop window a better look: The Etsy shop represents the first impression potential customers make of your business. Make sure it has a professional appearance, with a clear and concise shop name, a high-quality logo and a well-formulated ‘About’ section. It is advisable to use relevant keywords in titles and tags to ensure that your advertisements appear in search results. Provide illustrations of your results through images or links to your published work. This will help build trust and give potential customers an idea of your way of working and your capabilities.
- Provide distinct and varied catalogues: Create detailed catalogues that clearly specify the content of each service. Break down larger projects into smaller tasks in order to make them easier to manage and more cost-effective. For example, instead of proposing the service ‘Creation of web content’, you could consider listing specific services such as ‘Creation of blog posts’, ‘Writing product descriptions’ or ‘Writing articles for SEO’. It is essential to provide detailed information on costs, delivery time, revision policy and other relevant aspects.
- Actively interact with prospective customers: Respond promptly and professionally when buyers contact you or leave comments on your advertisements. Establishing a bond of trust can lead to lasting relationships and repeat business. Being active in community conversations can lead to being better known and getting recommendations.
- Leverage SEO optimisation strategies: To improve indexing on both Etsy and external search engines, include phrases that are commonly used in your niche sector. Conduct a survey of other brands’ shops and analyse the winning tactics they employ. Consider sharing guest posts on blogs or websites frequented by your target customers, including links to your Etsy shop.
- Stimulate writing of reviews and rating: Positive comments foster trust and influence purchasing decisions. After finishing an assignment, it is politely recommended that satisfied customers leave reviews on your Etsy shop page.
- Diversify income streams: To avoid being solely dependent on freelance writing, it is important to consider other sources of income from the ancillary skills you possess. You can offer ready-made content such as articles, e-books or writing guides for sale, or provide proofreading or editing services. You can also organise webinars or thematic workshops, or create usable resources such as style guides or content planning calendars.
- Promotion: Link your social media accounts and website to your Etsy shop for cross-platform promotion. Share information, special offers. Consistently creating quality content is key to building a solid reputation and attracting new potential customers.
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Conclusion
To get customers for your freelance writing services on Etsy, you need to spend time planning, implement an effective marketing strategy, be constantly engaged, and keep learning.
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