you know it when you see it.
Before you find product market fit
Jack Altman


To put it simply, if you have to ask, you’re probably not there yet. But many of these entrepreneurs keep trying to make excuses. Every little insignificant thing can become their indicator for product market fit. This is not their fault, this is the flaw of the human mind. We believe what we want to believe and that is not helpful on this instance.

Being more cautious with our evaluation and making it more data-driven can help.

Great article !