What Jobs to be Done taught me about our users, our product and our company
Here are 5 crucial insights I gained through conducting JTBD-based research:
- We are in the business of helping our users become better surfboard manufacturers
Great post, Rob. Very informative.
Regarding “The challenge is obvious — getting customers to care”, I think the exact opposite is necessary: Insurers, InsTech startups and everyone involved need to care about customers. They need to truly understand what job costumers are hiring insurance policies for to get done. For…
Great post, and thanks for giving us the opportunity to contribute our thoughts.
I agree, access to investors’ money can be vital, e.g. for growth, R&D etc., yet having “money in the bank” is not necessarily helping startups or small businesses to become profitable businesses.