What Jobs to be Done taught me about our users, our product and our company
Here are 5 crucial insights I gained through conducting JTBD-based research:
- We are in the business of helping our users become better surfboard manufacturers
Great post, Rob. Very informative.
Regarding “The challenge is obvious — getting customers to care”, I think the exact opposite is necessary: Insurers, InsTech startups and everyone involved need to care about customers. They need to truly understand what job costumers are hiring insurance policies for to get done. For…