So, when you’re thinking about your product, think about what it replaces, not just what it offers
What is someone going to stop doing when they start using your product?
Jason Fried

This is great stuff, Jason. However, rather than “thinking” for yourself or with your team, I would recommend speaking with and observing your customers to find out what they are struggling with and what they switched from and why (= conducting #JTBD based research). I learnt so much about our users, our product and our company from doing this research. For anyone who is interested, I have written up my learnings and what they mean for us here:

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