Renee CastroMass Media Research: Understanding the Role of Qualitative & Quantitative MethodsQualitative and quantitative research methods are key contributors to the mass communication field. While each has its benefits, they…Apr 7, 2023Apr 7, 2023
Renee CastroInside McLuhanMarshall McLuhan did a fascinating job of predicting how our society would communicate in the future.Mar 10, 2023Mar 10, 2023
Renee CastroThe Elaboration Likelihood Model and Your AudiencePart of being a marketer, a journalist or even a media practitioner is all about knowing your audience. In these roles, the information we…Feb 12, 2023Feb 12, 2023
Renee CastroHow Do You Two-Step?The way I receive news has changed over the course of my life.Jan 30, 2023Jan 30, 2023
Renee CastroCOVID-19 and The Magic BulletIt’s been almost 3 years since the world shut down due to the Coronavirus pandemic. It feels almost eerie to be writing about the dark…Jan 13, 2023Jan 13, 2023
Renee CastroWhere the Crawdads Sing & Socialize: A Mini Marketing StrategyIntroductionAug 3, 2022Aug 3, 2022
Renee CastroSOCIAL MEDIA ETHICS: Developing a guide that fits your brandHave you ever seen a social media post or online comment from a famous brand or company that made you ask yourself, “How the heck did that…Jul 11, 2022Jul 11, 2022
Renee CastroThe Secret to Niche PlatformsHave you ever been a part of a group that is specific to your interest? Think, a fan club for Gilmore Girls or a website that lets you…Jun 5, 2022Jun 5, 2022
Renee CastroThe Secret to Impactful MarketingA picture is worth a thousand words, and so is a powerful commercial.May 23, 2022May 23, 2022
Renee CastroAOL Instant Messenger and The Way it Shaped Our FutureIf you were around for the Backstreet Boys, Britney Spears and Spice Girls craze, then I’m sure you remember creating your first username…May 15, 2022May 15, 2022