Did you know this about Google Analytics? It’s illegal to use Google Analytics in a growing number of European countries. It’s why I moved to Fathom Analytics (affiliate link) I appreciate the simplicity of it. All while giving me all the data I need to make solid business decisions. Did…

I don’t know about you, but I think roadblocks suck. Roadblocks suck when you’re on the road wanting to get somewhere, but your stuck in a road block and you can’t go anywhere. Roadblocks also suck in business, after my health scare last month I feel like I’ve been stuck…

I have this book called, Good Morning: 365 Positive Ways to Start Your Day by Brooke Noel and I only recently started opening it again. Yesterday, it was a prime day to do just that because it started with the quote above. It became a fresh light bulb moment for…

As dramatic as that subject is… I’m a survivor. In the wee hours of February 2nd, I was taken to emergency and was diagnosed with Sepsis. In fact from what I am told is I went into septic shock. I don’t remember much of that night. I do remember my…

Last week, I had so many intentions to get things done, but you want to know what happened? Not much. I’ve been feeling stuck and full of resistance to my business and well everything. This doesn’t mean that I’m not doing the work or helping my clients, but anything that…

If you’ve been following what’s been happening here in my world you know that I had a bit of a melt down last month, where I considered quitting my business, then I had my own light bulb moment about a potential new service that I’m considering launching later this year. …

The point of market research is to gather data and give you a comprehensive picture of your target market. When businesses do this, they create a unique customer profile, sometimes called a persona. This is the ideal customer who wants and needs your products, and it’s very detailed.A good customer…