Since we all never quite know what Apple will do next, I’ll strategize a little and suggest that Apple’s next move will be to design a home battery as part of a home energy management system controlled through the hub that is the Homepod or the iPhone. This will enable Apple to capture a share of the $162Bn market for residential electricity services. Yes, $162Bn and that is just the US alone. It’s why Elon Musk/Tesla is heads down barrelling towards developing batteries for EVs and homes. But, if we go back to the Rumelt and Jobs story at the beginning of this article, if we agree that Apple’s strategy has always been to ‘wait for the next big thing’ it is not a stretch to suppose that the next big thing is already here. And it is not electric cars, it’s the simple battery. As suggested in this fantastic Financial Times article (paywall), the technologies that most impact us are the simple ones.