Rene Gutierrez

“We’ve turned the camera around, focusing not out, but in. Photography no longer encourages seeing; it simply encourages projecting, turning the world’s great vistas into mere backdrops for the self.” Ref 1

The end goal of the process is to create a product, service, or experience that people want (desirability), has real potential to become useful (viability), and can easily or conveniently be built in terms of technology (feasibility).

Data is created, generated, collected, captured, and extended by humans. Even “raw” data is never truly untainted. The fact that any data set exists means that a human has already decided what signal to capture and how to go about capturing it. That’s why data is always incomplete and messy, and needs to be interpreted and analyzed. It can be biased through what is included or excluded, how it is framed, and how it is presented.