

Freelance iOS developer and interested in mobile, web, devops, political, interface design related topics.
Going head first into marketing is scary. I have come to believe it is essential though. The physics of a startup are important. To stave off inertia you have to be methodical about your resources. If you can invest early into customer acquisition you can create a sustainable business from the outset you create an engine of growth that is almost self executing and propelling you past the startup tarpit.