21+ Features A Small Business Website Should Have (DM)

Websites are a must-have in today’s digital world. Businesses of all sizes in Dubai are opting for customized web designs from leading web designers.

There are a lot of features a website can set itself apart by. Beyond color scheme and unique layout features which outstand a website are discussed below.

Thankfully, website designers and marketers in Dubai present 21+ helpful pointers to help you carve an effective web page inside out.

Header:

- Domain Name:

Easy to remember Domain name.

- Unique and Customized Company Logo:

A clean, relevant and customized logo design to represent your company graphically.

- Tagline:

A tagline shows what your business is about, what does it aims and where does it position itself in years to come.

- CTA:

A clear, readable and recognizable call to action button.

- Top Navigation Fold:

Includes links to navigate through the website, such as home page, contact us, about, services etc. Keep this section as simple and readable as it can be.

Above the Fold:

- Useful Information:

Includes location, and other important attributes.

- Testimonials:

This is one of the best way to show how reliable and experienced your company is.

Below the Fold:

- Features/Services/Products:

Merely 30 characters of information to describe features of your offerings.

- Content:

Quality content to help web audience know more about the services or products offered. Make sure content is search engine optimized and written for the first user.

Footer:

- Contact Info:

Include phone number, company’s physical address and email address.

- Social Media Links:

Links to direct them to your social profiles.

- Newsletter:

Sign up form to keep them updated via email.

- Navigation:

Navigational footer to help your web audience navigate without any hassle.

Blog:

- Search Bar:

A search function for the blogs to help web audience search blog of their choice.

- Social Sharing Widgets:

For each blogpost.

  • Comment Box:

Must have a comment feature to encourage web audience to participate and make website interactive.

WHAT TO AVOID:

Avoid flash elements, background music and uploading videos on website server. This not only will contribute in lagging your website but also look less pleasing.