Top 7 Mistakes to Avoid for a Successful Ecommerce Business

Online business is on fire and growing rapidly and E-commerce sales are projected to reach $400 Billion by the end of the year 2017. This estimated number depicts what we are about to witness in years to follow. E-commerce surely will be a promising business in future. You might not believe it but, e-commerce industry today is more like a low-hanging fruit. BUT, there are a few mistakes you must avoid in order to make your ecommerce platform a success.

1. First Impression is the Last Impression:

It merely takes a few seconds for a user to detect whether a website is user-friendly or not. Thus, your ultimate goal is to create a stunning website design which delivers the best user experience. This, however, is the only way out there to mark a superb first impression.

2. Navigation and UI:

Navigation counts a lot in an e-commerce website, providing stress-free navigation options will help your user spend more time with your website. Providing convenience to your user will help your e-commerce platform perform outstanding results. Divide your products into categories, feature products and offer gifts and promotional offers.

3. Feedback:

For an online business, it is critically important to understand the importance of feedback. 77% of customer prefer to read product review before making a purchase. You just can’t ignore fetching feedback and product reviews on your e-commerce website.

4. Visual Appeal:

If you really want an appealing and eye-catchy e-commerce platform, then you have to add attractive images and relevant gifts. Adding creative art pieces and stunning graphics will compel your web visitor to at least give your website a look. This could result in turning him into an active customer.

5. Blog:

Blogging increase traffic on your website. The more traffic the more sales. Regularly post content on your website, stay fresh and active. You may write about industry happenings, news, industry trends and more importantly, can provide solutions to problems. It is advised to have a proper blogging plan before heading into it.

6. Live Chat:

Live chat helps your potential customer to take purchase decision quickly. Statistics show that 44% of customers do care about a live chat option. 62% of the buyers are more vulnerable to buy from the same website again. You undoubtedly should have a live chat option available for your e-commerce platform.

7. Free Shipping;

It is considered as one of the favorite options of the users. Obviously, why would I prefer buying online when I won’t be enjoying free liberty of shipping. Researchers show that around 78% of customers prefer opting for cheaper shipping options. If you are providing free shipping facilities, make sure you aware your web visitors about it when they land on your webpage.

It seems quite easy to run an e-commerce platform, but actually, it is quite daunting. Need an e-commerce website design company? then let me suggest you the company which is considered as a leading e-commerce solution provider in town. Branex it is the best-tailored e-commerce website design company in Toronto.