Fei ReninUX PlanetOmni Space Is A Digital Twin of A Shopping MallShe took a long breath and put off her helmet. “I don’t know if the game is too hard or I just suck,” she said. She turned her head up for…9 min read·Jan 10, 2022----
Fei ReninUX CollectiveUX strategies to guide users through a complicated journeyAre you designing a complicated and somewhat confusing user journey? Are you redesigning a product with features not connected cohesively…8 min read·Sep 11, 2018--3--3
Fei ReninUX CollectivePersonas, jobs to be done, user needs = goals + pain pointsThe argument between persona and jobs-to-be-done6 min read·Feb 11, 2018--9--9
Fei ReninUX CollectiveWhat my color-blindness taught me about designI lived in China before I was 16. When I was 5, I took a drawing class at my kindergarten. My teacher asked us to draw a rooster and paint…6 min read·Jan 23, 2018--10--10
Fei ReninUX CollectiveThere’s no wrong answers in UX User Interview, but there’re wrong questionsWhile we tell users “there’re no wrong answers from you”, sometimes we ask wrong questions and set unrealistic goals for results…5 min read·Jan 12, 2018--2--2
Fei RenGood and Evil Patterns That Affect User Experience …Recently I received a ridiculous amount of advertisement emails so I started to unsubscribe one by one. Although most of the email lists…7 min read·Feb 15, 2017----
Fei RenDesktop UX: A Few Software Installer Best PracticesHaving been a UX designer for over 1.5 year, I spent most of time working on websites and mobile apps. I had never really thought about…5 min read·Jan 25, 2017----