Kristina Renner Portfolio

Kristina Renner | LinkedIn
Strategic Communications Majorwww.linkedin.com

My name is Kristina Renner and I am a senior strategic communications major at High Point University. I am on the women’s lacrosse team here at High Point and I am looking to gain a job in advertising among graduation in May 2016. This is a portfolio of all the work I have completed in my Advertising class. We were required to make specific advertisements for specific companies and that would appeal to certain target market.

Splashing Into Advertising

“Guerilla Ad” This assignment was to make a guerilla ad for Trident Splash gum.

Dynomighty Advertising:

“Direct Mail” This assignment was for a wallet company that is made out of a unique, lightweight and durable material. We were supposed to make this ad on a postcard that can be sent to our target costumers.

Seeing Triple

“Print Project” for this project, I had to make a series of three advertisements for a home cleaning product that relate to each other and would be in magazine ads.

Dropbox Magazine and Billboard Ads:

For this assignment, our “client” was Dropbox and we were required to make a magazine ad as well as a billboard ad that correlate and work together.

A Radio Ad for Hot Dogs:

Cavalier Hot Dogs Radio Project: we were required to create a 30second radio ad for Cavalier Hot Dogs.

Bring an End to Racism Video Ad:

For this assignment, we were supposed to make a 30 second video ad for a social issue of our choosing.

Armor All GIF ads

For the ad above and below, we had to make a banner ad and a skyscraper ad for a car product that had a moving part to it.

LULULEMON “OM FOR CHRISTMAS” CAMPAIGN: The four ads below are part of a four part campaign series. The requires parts were a 15 second radio ad, a 30 second video ad, a magazine ad, and a wide-skyscrapper GIF. The campaign title and theme that we went with was “OM for Christmas” It played on the fact that we are doing a Christmas themed campaign and it was a play on words because OM is a yoga term that means to be one with yourself or at peace. See the four ads below that are a part of one campaign.

OM for Christmas 15 second radio ad

OM for Christmas 30 second video ad