Evaluation

Market Survey

I used Monkey Survey to conduct my Market Research.

Here is the link: https://www.surveymonkey.com/r/XHFDWX3

As of December 3rd I had surveyed 15 people.

Questions asked: Would you buy this snack and if so how much would you pay?

Top 5 Ideas

Giant Cereal Bar

One Handed Snack

Packaging-Lunch/Travel Starter Snack Pouch

Finger Food Theatre

Lunch Exchange

Benchmarking 2x2s

Key Features: This snack category is concerned with delivering a complete eating experience that tastes good and satisfies without making a mess.Time is of essence. The sandwich, the hotdog, and the double dipped cone all have one thing in common––deliver multiply flavors at the same time using only one handed while on the go. This a strait forward category snacking experience.

Key Features:

This category is about telling a story. Don’t play with your food used to be what were once told not to do. But now, we are told it is the first creative challenge we have: to eat or to play with our food? Hmm…Food has always told a narrative and is the driving force for buying this type of food.

Key Features: This category is all about eating what you like. Preference and rewards drives us all. Motivational snacking at its best. The marshmallows in Lucky Charms are the only reason to tolerate the rest. A variety pack of cereal allows the excitement of getting to eat what you really want to. Sharing/negotiating is also a fun thing for kids to engage in. The end of the bag seems like the worst thing, but it also single the possible of an all new bag to tare open. Obviously, no one likes everything, so why not trade for what you like.

Key Features: Compact nutrients/protein in a bar for getting up and going in the morning or to refuel during the day. I believe this type of user is looking for flavor, connivence and above all, health. This is why you see so many different version this category of food tailored to certain times of the day or activities.

Key Features: Connivance and clean up is most important. Annie’s could benefit by providing a reusable, recyclable preloaded snack that has the an expandable, sealable bag that you could add the rest of your snack or meal to.

Patent Search

1. Travel Snack Pouch: WO1990014066A1–– A Container that is disposable and collapsable. To be used with liquid materials.

2. Finger Food Theatre: US20010031449A1––A Product and/or Method that use the package to reinforce play.

3. One Handed Snack: DE3538805A1––An edibile bar on a stick. It is broad. deals more with how to bind the product/products to the bar…(So I think)

4. Giant Cereal Bar CN101564168A––A power bar that remotely relates to the idea of the “Giant cereal bar” by how the user may enhance and/or use said power bar to release and gain energy by consuming the bar on its own or in combination of other ingredients.

5. Lunch Exchange: US3605649A–– This patent appears to be concerned with the production of such snacks that take on a number of shapes.

Feasibility Concerns

Lunch Exchange: Biggest concern is that parents will not be receptacle to their children trading food. I am sure schools will not allow sharing either. This is when most kids snack and eat lunch together. The Annie’s brand might not embrace current popular media to use as high-price snack trading icons for to use in their product. Maybe Annie’s angle could be the Local First Organic in the production of the snacks they are selling.

Giant Cereal Bar: Biggest concern is that the idea will be lost on the user before they try every angle of snacking/feeding that the bar is designed for. Maybe it should be called Giant Cereal Block: “Break it off for breakfast, Break it off for a recharge at the gym, break it off now for snack.

One Handed Snack: The biggest concern is that it will not be easy to source and make a snack that answers to Annie’s standards. Each component could stand on its own as a local Annie’s qualified packaged snack, but not sure what the reception would be for the complete combo snack. I am sure you would have to give a lot away to introduce the whole idea of a cheese, fruit, meat plater on stick to work.

Finger Food Theatre: Biggest concern is parents concern with their children playing with their food so much that they didn’t eat it. Next would be the problem of hygiene. This could be solved with a Map placement be included with each box and a sanitizer curtain ready for last call.

Collapsable Travel Snack Pack: Biggest concern is that the consumer will not be able to see that its an enhanced Lunchable for them to pack their kids or themselves a complete lunch for school or a family picnic that eliminates the need for clean up and also gives the extra time to prepare a complete healthy lunch.

Personal Statement

Collapsable Travel Snack Pack: Annie’s users will benefit from a prepackaged snack box/bag with an extendable bag attachment that allows them the option of adding additional items to suite their purpose. The product must be completely recyclable and/or reusable for Annie’s user to want to use it. A prepackaged snack with an extendable––recyclable bag attached to will encourage the user to add some home goodness to it or not.

Finger Food Theatre: The Annie’s brand narrative is what built the brand. Finger Food Theatre is opportunity boost the brand by allowing the brand to deliver the message of environmental sustainablility/resilience by using the messages found on the box and the shapes of the snacks to learn what is important for the earth and their community. It is the first step to an Annie’s app that kids centric. The app would be concerned with the fun of growing a garden.

One Handed Snack: Who hasn’t experienced a cracker loaded with cheese or meat? It is one of the original snacks. And there is the cheese and meat plate that always has fruit on it. This idea of one handed snack might not be novel, nor the idea of cheese and cracker and more fruit (a fruit rollover in this case)…it is a cheese plate. What is special here is that you don’t have to get in line to make assemble it. This is also a great opportunity for Annie’s to get LOCAL buy doing what local co-ops do and source the meat and cheese from them.

Giant Cereal Bar: Home grown, think twice, fanatic of healthy, is always looking at what is in what(I am there––bulk buyer). If you could come up with a complete solid, predictable-breakable bar of power-granola, they would be happy. I think a solid break off as much as you need granola bar would allow the user to have a full bowl of cereal, or if on the run, snap off what you need for refuel.

Lunch Exchange: Kids want to share as much as horde. Kids need to eat, but, they want to eat what they like. The introduction of new foods can be challenging. The lunch exchange gives a group of kids the opportunity to maxims their snacking options. The lunch exchange is based on flavored cards that are able to be exchanged with each other based on either flavor, color, or the significance of the flavor card. This is a chance for Annie’s user to introduce new flavors to their kids by making the most sought after card with the least likely liked flavor to be tried and liked.