India’s Cashless Revolution: UX Insights into the Future of Digital PaymentsStreet-side vendors from a small town in Western India with their G-pay QR codes. Photo by Ravindra Jadhav.Feb 17Feb 17
A UX Perspective on Bhutan’s Cultural ResilienceBhutan, the Land of the Thunder Dragon, offers a captivating blend of intricate art, Buddhist architecture, and a spiritually rooted…Jan 10Jan 10
Powering Connections: Fintech, Trucking, and Fuel CardsFintech innovation is transforming the trucking and transportation industry, with applications ranging from payment optimization for fleets…Oct 9, 2024Oct 9, 2024
Journey of a Research QuestionGreat things are done by a series of small things brought together.Oct 1, 2024Oct 1, 2024
Cracking the Code: Understanding Consumer Product EngagementIn the last week of May this year, I traveled to Portugal for the first time and couldn’t help but draw similarities between cultural and…Jun 12, 2024Jun 12, 2024
Unlocking Strategic Excellence (Part 2): Unveiling Mumbai’s Culinary BrillianceMotivation is shaped by the multiple intersecting cultures, those of national origin but also those of gender, race, ethnicity, class…Jan 6, 2024Jan 6, 2024
Unlocking Strategic Excellence (Part 1): Motivation Magic for an Unbeatable EdgeWe live in a world that is gravitating quickly toward technology-infused lifestyles. Per Datareportal, there are 5.3 billion internet users…Jan 6, 2024Jan 6, 2024
Why Focus on Context-Driven Mindset is Critical for UX ResearchWhenever I mention context and user experience (UX) research, my mind goes down memory lane to how my grasp of context evolved as I grew in…May 7, 2023May 7, 2023
Discovery Research Wins Customers’ HeartsA few days ago, a CNBC video on Amazon’s joint venture with Rivian, “What it’s Like to Deliver for Amazon in New Rivian Vans,” popped up on…Jan 31, 2023Jan 31, 2023