Are you trying to promote your current products but having trouble connecting to a wider audience? The answer to your problems may already be in the palm of your hand. Ditch the billboard ad and simply look to your smartphone. Only people passing by will see your billboard ad, yet it seems like everyone around you is continuously scrolling down their Instagram feed. Instagram is argued to be one of the, if not, the best social media platform available used to market your products.
There are approximately 800 million people using Instagram on a monthly basis (TechCrunch). If your target audience falls below 35, you are in luck. Roughly 90% of those users fall within your target (ScienceDaily). A billboard ad cannot even begin to compete with those numbers.
A company with an established online presence has a much better chance to connect to their younger, more hip users than a company without one. By engaging with your online following, you will continue to gain followers. If the number of users viewing your Instagram feed is increasing, the more exposure your products are getting. The more users are exposed to your products, the more they are likely to purchase them. Engaging with your customers is easier than you would imagine it to be. A simple idea would be to incentivize your customers with offering to repost their photos if they were to use a specific hashtag when they post the photo to their Instagram page. It’s a win-win situation.
An additional way to optimize Instagram in your marketing plan would be the use of a brand ambassador. A brand ambassador is a person who would be gifted free products in exchange for promotional posts. This is a common practice in this day of technology, & many Instagram users would be up for the task. So say an average brand ambassador has 1,000 followers, and you might have five to ten brand ambassadors at any given time, the exposure of your products will go through the roof.
Looking for the best brand ambassadors? Turn to RepHike to connect you to the ones who fit your brand the best.
