The Most Popular Social Selling Tools

Reply.io
Reply.io
Jul 20, 2017 · 3 min read

Social selling is absolutely essential for any modern sales team and the Reply tool can play a big part in your social selling strategy.

With that said, and setting the Reply tool aside for a moment, the modern social selling stack requirements may seem confusing with the wide array of tools to choose from.

So, I thought it would be useful to reach out to some of the leading social media authorities and I’m delighted to say six of such authorities generously offered us their time and responded with their thoughts and wisdom to help educate our readers.

So let me introduce the most popular Social Selling Tools from our experts:

  • Buffer or Hootsuite — Sales reps are busy and often can’t find the time to keep a steady flow of content going on their various social media accounts.

These two tools can enable the social seller to load up a week’s worth of relevant industry articles to tweet or post on a schedule. Each of these tools has its plusses and minuses.

That’s why I use both. But if I had to choose one, it would be Buffer.

Mike Ellsworth

  • Linkedin Sales navigator: Very helpful when identifying key stakeholders at accounts and increasing insights into your prospects in order to help build a dialogue. Also, Sales Navigator helps with turning cold calling into warm calling. Reaching out to prospects with an introduction from a friend and knowing what they care about increases the chance of success with more than 20%.

Laura Nuhaan

  • Google Alerts — This tool is free, and easy to use.

Set up alerts on prospects, companies, industry keywords or other areas of interest and get emailed new links to relevant content.

It’s great for doing curation, and also for keeping on top of industry or customer trends.

Mike Ellsworth has been buying enterprise technology solutions for more than 25 years

  • Audiense — This was formerly known as SocialBro, and offers tools to monitor your Twitter following. You can analyse your followers by region or their interests to segment them accordingly. This helps you to discover more relevant people to follow and the best times to tweet to your targeted audience.

David Duncan Social Selling Specialist | Digital Marketing Consultant |Social Media Speaker and Coach | Inbound Marketing.

  • Mi8 (https://www.zmerce.com/) assists in building interesting customer profiles over time to understand where a prospect is in terms of their buying journey, what their key interests are and engaging with them based on their profile.

Laura Nuhaan is a key note speaker on Digital selling, author of various books.

Do you want to know about more tools, read it here.

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