6 Things You Should Know About Sponsored Programming
One of the best ways to engage with your audience and to establish a meaningful relationship with them is through sponsored programming.
In this article, we are going to talk about the things you have to keep in mind if you are considering sponsored programming. An example of sponsored programming is the firm Worldwide Business with kathy ireland®.
➢ Value: Sponsored programming produces a huge amount of branded material when compared to advertising budgets. This huge amount of branded material (content) can be used for social, online, regular TV viewing.
➢ Effective Results: If you are looking for a way to promote a specific product, sponsored programming is the perfect solution that will help you stand out from the crowd and help you reach new audiences. With sponsored programming comes effectiveness.
➢ Insight: As you probably know, channels have various requirements. Determine whether your concept is something a broadcaster would want to present on their channel. Remember, they won’t accept anything just because it is sponsored.
➢ Timing: When it comes to the timing, TV channels assign their broadcast schedules usually one year or six months in advance. It is highly advisable to plan ahead.
➢ Fame: We all know that TV is still the biggest and most popular game in town. This fact is supported by social media, especially by the trending topics on Twitter. Focus on generating unique and bold content that stimulates debate and arouses conversations.
➢ Stakeholders: There are so many interested parties, meaning it is crucial to get everyone on board as soon as possible including the production company, media and creative agencies, client, and broadcaster.
Worldwide Business with kathy ireland® is a show that is independently produced. With more than 6000+ different businesses participating, this globally-known show provides its viewers from all over the world with a great opportunity to find ideal solutions to the current industry problems from some of the best business experts and leaders. This show is and continues to be the premier source of the newest business stories. The show airs on Fox Business Network (as sponsored programming) and on Bloomberg
International (as sponsored programming). For more information, including detailed schedule of where the show airs, visit this website.