Brand And Reputation Management
What About Your Online Reputation?
The internet and social media even make a big city into a small place. As an individual and company, it is becoming increasingly important to protect your online reputation and to organize it well. Here are a few tips to effectively manage your online reputation:
Critical & Selective
When using the internet and social media, it is important to be critical and selective. If you are connected to social networks, carefully choose your circle of friends and be careful with what is online. Keeping business and personal contacts completely separate is very difficult on the internet.
Always keep in mind that you should never write something that can put you in a negative light as a person, both on a personal and professional level. Political statements are a good example of this. Handle these types of issues with care to avoid being offended or hit by someone.
A few years ago there was little mention of a personal ‘footprint’ on the internet. Many people do not mind that there was no Facebook during their student days. Anno 2012 it is often enough that photos and comments are placed on this platform, which is not convenient for your (future) employer to see.
Facebook is therefore seen as an ideal medium for assessing job applicants before they are asked to speak. That is why it is important to shield all profiles that you own on social networks as much as possible. Also pay attention to a neat profile photo, because they are almost always visible.
Discussing or arguing online is like screaming in the middle of the street; everyone can hear it and you will not always be thanked. It may happen that you as a company receive a complaint online. Complaints are obviously never fun, but the advantage is that you can deal with them in the view of everyone on the internet.
Improve Your Online Reputation
If the complaint of a dissatisfied customer is incorrectly addressed, a discussion may arise on the internet. Such discussions are readable for everyone and cause bad publicity. Complaints on the internet must be handled with both hands and solved in a perfect way.
Ultimately, with a neat handling of a complaint, more is earned than it costs. If following a complaint on the forum, the customer is offered a new shirt, this requires the company one time the costs of the new shirt.
Nevertheless, you ultimately earn more from this than the publication of the marketing costs that would otherwise have been necessary to make up for the negative consequences of a discussion on the internet.
What Is Online Stays Online?
It is amazing what can be found on the internet. Even articles and photos from years ago appear in Google. Also, personal things that you would rather not see and that you certainly did not ask for. It is important to realize that the internet never forgets anything. Every response, article and status update is captured and stored on a server so Google can be linked to it, and that happens.
Clean Up Your Online Presence
Effective use of social media and the internet includes more than just having a Facebook and Twitter account. As with any form of interaction, it is also important on the internet to formulate a well-considered and strategic approach, so that this works for you and your company. Always remain critical and selective with what is posted on the internet, never engage in discussions and remember: what is online stays online.
For the managers; do not do this especially if you want to manage effectively
Managers or managers come in all sorts and sizes; inspiring, strict, personal or even distant. But whatever kind of manager you are or have, the following habits are disastrous for the effectiveness of leadership. Be aware of the following 6 bad habits and lift your team to a higher level in no time.
1. Critically Criticize Employees
This kind of ‘management’ demoralizes the employee in question. You will also immediately get the nickname ‘that awful manager’ through this type of behavior, with which you create distance between you and your team. A good manager is never angry with someone, however tempting that is sometimes or how angry you are.
Being angry shows that you do not control yourself. So learn to count to 1000 and arrange a personal meeting in which you calmly discuss the work of your employee, and how you would like to see it differently. Then set up a plan together to achieve this. This works much more effectively than a team member to publicly sabble.
Do you constantly watch over the shoulder of your employees? Are you spending a lot of time instructing your employees? Do you often feel that you can do better yourself? Then there is a chance that you are a micromanager. If your first reaction is; ‘nothing happens when I’m not on top of it’ then you can be pretty sure that it’s up to your skills as a manager.
The costs that this type of behavior entails for your organization can increase enormously. In order to solve this type of management behavior, coaching is often required. Of course there are also badly working teams; your job as a manager is then to determine where that is and to take action.
3. Withhold Information
Holding back information about how the team or company performs may sound like a good idea to protect your team. Often there is the argument that the team ‘does not understand what the ultimate goal is’, or ‘can focus better on the work’. Another reason may be to withhold disappointing results so as not to demoralize the team.
In reality, a team comes into its own best if there is a clear goal, even if the results are disappointing. If a team knows what they are doing and how it fits into the bigger picture, that is motivating, regardless of whether they understand all aspects of it.