Smart Home vs. Home Automation

The future of our living seams to be automated and driven by artificial intelligence.

We are increasingly interested in optimising our living space.

The Internet of Things promises an optimised, efficient lifestyle. Products like robot vacuum cleaners, fridges that know what’s missing from them and can order groceries online, surveillance systems for indoor are some examples of new products that are on demand at the moment. In technology retail stores, these systems are included under the generic term of home automation. The term smart home started as an umbrella term for technology-driven innovation targeting the living space. “Smart home” does not cover only convenience technology, but also assistive technology. In the past, there was a clear distinction between “home automation” — the retail term which covers convenience technology and the “smart home” — an almost sci-fi concept term which defined the artificially intelligent home that helps people live better.

Google search trends for “smart home” and “home automation” between 2004 and 2019, via td. research platform

We want our homes more automated and more “smart”

“Ok Google /Hey Alexa … order a pizza”

In 2019 the two terms are almost indistinguishable in the perception of most people. Most of the searches on internet about things related to the smart home term also reflect under the home automation term. As opposed to 2004, we are no longer talking about a remote control garage door but connected doors that show pictures of the people knocking on it, on your smartphone, personalised physical training videos connected to your exercise equipment that measure and guide you through the optimum workout, or recipes that are easy to cook and are in line with your dietary needs.

Google search trends for “smart home” and “home automation” in the past 6 months, via td. research platform

Collecting information from the internet and statistically processing it into knowledge are key actions that our smart home devices make in order to help us in fulfilling the tasks we request from them. The trends above show that starting January 2019, there is an increased interest in smart homes that peaks when international technology shows display their latest innovation: Amazon Sales (early January, Global); INTERSEC (end of January, UAE); Hannover Messe (end of April, German); CEBIT Hannover (end of June, Germany); etc.

What could determine such a close correlation between the two concepts?

This type of close correlation is manifested globally, which leads me to extend my assumptions to the theory that the hype of artificial intelligence present in our lives, as described very often in the media, has changed our perception off and demand from automation. Instead of looking for a coffee machine with a timer, more and more we are looking for a coffee machine with an app that knows us and can make our coffee just the way we like it, every morning.

Geographical distribution of Google search trends for “smart home” and “home automation” in the past 6 months
Geographical distribution of Google search trends for “smart home” and “home automation” in the past 6 months

2020 — total convergence but lower interest

For example, this is true for Austria and Switzerland, two of the leading European countries in digitalisation and digital services. Almost all government and administrative services are provided on site and online. The need of digital services is increasingly expected in at home as well, as shown by the data below.

Can you form other theories based on the presented data? Please comment below.

How it’s made

The data set comes from Google Trends and the additional research was done through internet searches. The platform offers an intuitive, easy to use way for getting informed about the things that matter. When you are interested in human/consumer behaviour towards companies, products, world events, or innovative concepts, my td. trends research platform can help you with quick and easy insights.

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