MeasuringU is a quantitative research firm based in Denver, focusing on the statistical analysis of human behavior and quantifying the user experience.
If you’ve read a book by Malcolm Gladwell then you know how he has a knack for making the mundane meaningful through drama-filled story telling.
It’s a phrase that’s packed with both meaning, and syllables. It’s hard to say and harder to understand.
There are many reasons why usability professionals don’t use statistics, and I’ve heard most of them.