Key players in Augmented Reality and their recent activities

ResearchCue
17 min readSep 24, 2017

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This information is snapshot of report at researchcue.com on 23/09/2017

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1. Apple (apple.com)

Recent activities of Apple in Augmented Reality

i) On 22 Sep 2017–5 ways iMessage is better in iOS 11: — by VentureBeat

Source — https://t.co/CTQeBsae5j

With the arrival of iOS 11 Wednesday, iPhone and iPad users now have a new version of Apple’s mobile iOS operating system, and it comes with a lot of new features like personalized Siri suggestions, ARKit for augmented reality apps and games, an App

ii) On 21 Sep 2017 — Apple has a habit of setting up R&D labs down the road from rivals — by technology

Source — https://t.co/9SVEDBYwrL

closer, however, and you’ll notice that many of these labs are located near companies with a strong record in mapping, augmented reality and other areas Apple is pushing into. In several cases, these companies lost employees to Apple not long after the

iii) On 21 Sep 2017 — Reviews of the iPhone 8 and iPhone 8 Plus are in, but most critics say they’re overshadowed by the looming iPhone X — by nytimesbusiness

Source — https://t.co/4FpXv6nuPr

cited improvements included the camera, wireless charging and augmented reality abilities. Advertisement Continue reading the main story Nicole Nguyen of BuzzFeed News wrote that the new iPhones had better cameras than the 7 and 7 Plus, but that

2. Google (google.com)

Recent activities of Google in Augmented Reality

i) On 21 Sep 2017 — Google Pays $1.1B To Acquire HTC’s Pixel Team, Intellectual … — by newsfactor

Source — https://t.co/zysx13nT37

, the struggling, Taiwan-based consumer electronics firm receives a financial shot in the arm to help it advance other technologies such as augmented reality, artificial intelligence, and the Internet of Things. The agreement launches the next stage

ii) On 21 Sep 2017 — Google to pay $1.1B to HTC for non-exclusive license for HTC IP, Pixel hardware team — by Techmeme

Source — https://t.co/gHWMKUCbBY

. HTC will also continue to build the virtual reality ecosystem to grow its VIVE business, while investing in other next-generation technologies, including the Internet of Things, augmented reality and artificial intelligence. For Google, this

iii) On 18 Sep 2017 — Lenovo’s first augmented reality glasses are a Star Wars exclusive: — by engadget

Source — https://t.co/sGb7j1tZuf

3. Microsoft (microsoft.com)

Recent activities of Microsoft in Augmented Reality

i) On 21 Sep 2017 — . Designers Using Halo Lens to Design Cars Faster — by eWEEKNews

Source — https://t.co/dX13n1lR0b

a standalone headset with augmented-reality capabilities that works independently of a PC, unlike most of today’s virtual reality (VR) headsets that require a physical connection to a computing device. Although it can power some new and novel

ii) On 18 Sep 2017 — Microsoft won’t be holding its annual hardware launch event this year — by SAI

Source — https://t.co/W3HilpTbco

. Microsoft just sent invitations to an event on October 3 (one day before Google holds its own hardware event) in San Francisco, focused on virtual and augmented reality. That event will be keynoted by Alex Kipman, the Microsoft Technical Fellow who invented

iii) On 14 Sep 2017 — Magic Leap is about to land another $500 million to build its competitor to Microsoft HoloLens — by CNBCtech

Source — https://t.co/LHx399I4Zs

and augmented reality start-up, has raised more than $1.3 billion according to the report. It is backed by prominent investors including Jack Ma’s Alibaba Group, Alphabet’s subsidiary Google and Qualcomm. Both Temasek and Magic Leap declined to comment

4. Hololens (hololens.com)

Recent activities of Hololens in Augmented Reality

i) On 07 Aug 2017 — Super Mario Hololens brings Goomba stomping into the real world — by CNET

Source — https://t.co/sBIy4If6RZ

jumping over invisible things, and suddenly I’m a sidewalk obstacle. One man watches from a bench. He smiles, claps. Pumps his fist, calls it the future. A video of an augmented reality version of Super Mario Bros. in Central Park, complete with pop

ii) On 05 Aug 2017 — I played Super Mario in a park on a HoloLens with the app’s creator — by CNET

Source — https://t.co/sxo5GRipLt

jumping over invisible things, and suddenly I’m a sidewalk obstacle. One man watches from a bench. He smiles, claps. Pumps his fist, calls it the future. A video of an augmented reality version of Super Mario Bros. in Central Park, complete with pop

iii) On 04 Aug 2017 — . discovers what it’s like to stomp Goombas in NYC — by CNET

Source — https://t.co/Vyq9FCPBqg

jumping over invisible things, and suddenly I’m a sidewalk obstacle. One man watches from a bench. He smiles, claps. Pumps his fist, calls it the future. A video of an augmented reality version of Super Mario Bros. in Central Park, complete with pop

5. Facebook (facebook.com)

Recent activities of Facebook in Augmented Reality

i) On 07 Sep 2017 — Samsung holds a narrow lead over Sony in the virtual reality race — by businessinsider

Source — https://t.co/knbssLcuu5

Virtual reality headsets have yet to live up to the initial hype. Facebook bought Oculus VR in 2014 for $2 billion, leading Mark Zuckerberg to proclaim, we believe this kind of immersive, augmented reality will become a part of daily life for

ii) On 28 Aug 2017 — Are you going to use Facebook’s ‘Game of Thrones Mask’ for the finale tonight? — by adage

Source — https://t.co/Dx1waQ3Oyf

Editor’s Pick White Walkers are invading Facebook. HBO is one of the first entertainment studios to build a camera effect for Facebook, using the new augmented reality platform. It released a mask that turns people into the Night King — the

iii) On 24 Aug 2017 — Facebook brings its AR, VR, and consumer hardware teams closer together by — by VentureBeat

Source — https://t.co/ZGGbaYt4g9

Consumer hardware is increasingly becoming part of Facebook’s plans for the next decade, and that shift has led to a change in the social network’s executive ranks. Veteran executive Andrew Bosworth will now lead Facebook’s augmented reality

6. Pokemon (pokemon.com)

Recent activities of Pokemon in Augmented Reality

i) On 31 Aug 2017 — Disney and Lenovo launch an augmented reality experience for Star Wars — by usatodaytech

Source — https://t.co/BxAqXpNbXq

Star Wars: Jedi Challenges consists of a headset, Lightsaber and tracking beacon. (Photo: Lenovo and Disney) Last summer’s faddish craze of Pokemon Go was many consumers’ first experience with augmented reality. Through a partnership between

ii) On 14 Aug 2017 — Pikachu has invaded Snapchat with a face lens that’s too awesome for words — by mashable

Source — https://t.co/yqy10Oq4ig

Pokemon website. The special Pikachu lens works exactly the same way the puppy, flower crown, and other Snapchat lenses do. Press and hold on your face and the app will work its magical face-tracking and augmented reality powers and turn you into

iii) On 25 Jul 2017 — How your business can make money on Pokemon Go — by TechRepublic

Source — https://t.co/q5GCok0Og1

Image: Pokemon When Pokemon Go launched in July 2016, it simultaneously did two things — brought augmented reality (AR) to the masses, and proved it could make money while doing so. In fact, it quickly became the biggest mobile game in US history

7. Snapchat (snapchat.com)

Recent activities of Snapchat in Augmented Reality

i) On 19 Sep 2017 — Snapchat’s animated Bitmoji feature means we can all finally live like Lizzie McGuire — by mashable

Source — https://t.co/tEmnCQJYM2

like you, and acts every inch the augmented reality alter ego. Lizzie McGuire — the popular teen sitcom from the early 2000s — was clearly ahead of its time, as the show’s eponymous protagonist had her very own animated alter-ego to convey her emotions

ii) On 15 Sep 2017 — How to use Snapchat’s new AR feature: 3D Bitmoji World Lenses — by SiliconANGLE

Source — https://t.co/p1xVBvVBrU

., called the world’s first augmented reality superstar. You will be able to place your 3D Bitmoji avatar into your real-world surroundings and then send the photo or video directly to friends or post it in your Story. This latest Snapchat update comes

iii) On 14 Sep 2017 — Love it or hate it: Bitmoji are now in AR on Snapchat — by CNET

Source — https://t.co/0IgY6v7Nft

Snapchat co-founder Evan Spiegel said was the world’s first augmented reality superstar. The Bitmoji avatars will be 3D and can be placed around your videos and photos on Snapchat, with short animations to follow along. The augmented reality feature can

8. Intel (intel.com)

Recent activities of Intel in Augmented Reality

i) On 28 Jul 2017 — Computer Vision Sees Continued Interest In Wake Of Acquisition By Intel by — by crunchbase

Source — https://t.co/jJRm1dkfbL

month. On February 19, the Times of Israel reported that Apple bought Tel Aviv-based facial recognition startup Realface for around $2 million. On February 20th, TechCrunch confirmed that Magic Leap, the augmented reality startup with around $1.4 billion

ii) On 25 Jul 2017 — AI is outpacing the ability of our computers, breeding a new tech race — by WIREDBusiness

Source — https://t.co/QOWJs2ESvZ

By now our future is clear: We are to be cared for , entertained , and monetized by artificial intelligence. Existing industries like healthcare and manufacturing will become much more efficient; new ones like augmented reality goggles and robot

iii) On 24 Jul 2017 — Microsoft designs new AI chip for HoloLens that lets AR goggles recognize speech, images — by Techmeme

Source — https://t.co/R3dK0MxiZJ

Tech companies are keen to bring cool artificial intelligence features to phones and augmented reality goggles — the ability to show mechanics how to fix an engine, say, or tell tourists what they are seeing and hearing in their own language. But

9. Augmented Reality (augmentedrealityltd.com)

Recent activities of Augmented Reality in Augmented Reality

i) On 13 Sep 2017 — news Human Anatomy Atlas App Now Features Augmented Reality For ARReady iPhones and iPads — by DevicesBio

Source — https://t.co/mA8yVRs6oE

Printed From BioPortfolio.com Human Anatomy Atlas App Now Features Augmented Reality For AR-Ready iPhones and iPads Visible Body’s Apps, Downloaded by Over 5 Million Users, Transform the Way Students, Educators and Healthcare Professionals

ii) On 01 Sep 2017 — Three ways the sector is taking advantage of — by Technavio

Source — https://t.co/h1GNnfvu3s

Although the concept of Augmented Reality (AR) has existed for roughly two decades, the technology has only just begun its foray into the mainstream by way of immersive mobile and desktop experiences. Not surprisingly, much of AR technology’s impact

iii) On 17 Jul 2017 — Why VR’s success is years away by — by ZDNet

Source — https://t.co/0I5aoq27s3

Getty Images/iStockphoto special feature VR and AR: The Business Reality Virtual Reality and Augmented Reality are going to be useful for far more than just gaming. We explore the ways the technology will be used for training, marketing, product

10. Samsung (samsung.com)

Recent activities of Samsung in Augmented Reality

i) On 19 Aug 2017 — Samsung teases the Galaxy Note 8’s dual camera in new ad — by CNET

Source — https://t.co/oCgKzx8O1O

Google’s Pixel refresh. LG, Apple, Huawei, Motorola, Asus and even up-and-comer OnePlus already sell phones with two lenses. The two cameras are useful for portrait mode, for adding extra detail to pictures and have implications for more accurate augmented

ii) On 19 Aug 2017 — Samsung teases the Galaxy Note 8’s dual camera in new ad — by CNET

Source — https://t.co/Pm3ComEvVZ

Google’s Pixel refresh. LG, Apple, Huawei, Motorola, Asus and even up-and-comer OnePlus already sell phones with two lenses. The two cameras are useful for portrait mode, for adding extra detail to pictures and have implications for more accurate augmented

iii) On 18 Aug 2017 — Samsung teases the Galaxy Note 8’s dual camera in new ad — by CNET

Source — https://t.co/mFiDpwzRqy

Google’s Pixel refresh. LG, Apple, Huawei, Motorola, Asus and even up-and-comer OnePlus already sell phones with two lenses. The two cameras are useful for portrait mode, for adding extra detail to pictures and have implications for more accurate augmented

11. Oculus (oculus.com)

Recent activities of Oculus in Augmented Reality

i) On 20 Apr 2017 — Oculus’s Michael Abrash: AR glasses will change everything in ‘the next 50 years’ by — by VentureBeat

Source — https://t.co/xCelYJI0p8

Oculus chief scientist Michael Abrash believes that we may soon see the proliferation of augmented reality glasses, describing them as possibly one of the great transformational technologies of the next 50 years. But he doesn’t think that a copy of

ii) On 11 Feb 2017 — Mark Zuckerberg demos finger-tracking Oculus gloves — by engadget

Source — https://t.co/EC1XhNy6SZ

We’re working on new ways to bring your hands in virtual and augmented reality, said Zuckerberg. Wearing these gloves, you can draw, type on a virtual keyboard, and even shoot webs like Spider Man. That’s what I’m doing here. As TechCrunch points

iii) On 11 Feb 2017 — Zuckerberg shows off Oculus gloves for typing in VR — by TechCrunch

Source — https://t.co/2mAAC3d7IG

Zuckerberg revealed a new prototype for VR gloves in photos from his tour of the Redmond, Washington Oculus Research. Zuckerberg writes, We’re working on new ways to bring your hands in virtual and augmented reality. Wearing these gloves, you can draw

12. Disney (thewaltdisneycompany.com)

Recent activities of Disney in Augmented Reality

i) On 01 Sep 2017 — Disney is borrowing some magic from Pokemon Go for ‘The Last Jedi’ — via — by SAI

Source — https://t.co/QgDoFuQCRs

Is General Leia Organa this year’s Pikachu? In the lead-up to the December release of Star Wars: The Last Jedi, Walt Disney plans to unleash a torrent of marketing and sales on a galactic scale by deploying an augmented reality (AR) event so massive

ii) On 31 Aug 2017 — Lenovo’s first augmented reality glasses are a Star Wars exclusive: — by engadget

Source — https://t.co/YRctrZ5dgA

tracking beacon on the table, and you’ll see the virtual board and puzzle pieces come to life before your eyes. So why AR and not VR? One of the great things about augmented reality is that you can see other people, said Goslin. In VR, you’re cut off

iii) On 31 Aug 2017 — Hype around the next ‘Star Wars’ movie just kicked into gear — here’s what Disney announced — by SAI

Source — https://t.co/3WNmy26fjR

augmented reality — the technology for combining digital imagery with the real world — to bring the Star Wars universe to life all over the world. Second, prepare for a deluge of new Star Wars action figures, droids, drones, and other goodies. That

13. Amazon (amazon.com)

Recent activities of Amazon in Augmented Reality

i) On 26 Jul 2017 — Augmented-reality shopping on your smartphone? This patent hints at Amazon’s ambitions — by diggtech

Source — https://t.co/rRosLXiJ8U

It’s no secret that Amazon is intrigued by the potential applications of augmented reality for e-commerce — and one of those applications is explored in a newly published patent. Imagine that you’re shopping online for a classy watch or bracelet

ii) On 16 Jun 2017–5 reasons why Amazon bought Whole Foods — by CNBC

Source — https://t.co/XaG0sn5pdH

is said to be weighing numerous physical retail experiments that range from futuristic Home- Depot-like stores that incorporate augmented reality to Apple-esque electronics boutiques, according to The New York Times. Amazon’s acquisition gives the

iii) On 07 Jun 2017 — There are signs that Apple’s reinvention of itself is well under way, writes — by nytimesbusiness

Source — https://t.co/FuRys2pooA

artificial intelligence, virtual reality and augmented reality. The Apple iPhone remains the most profitable computing device in the world, and Apple’s immediate future looks sunny, but its long-term outlook has begun to look partly cloudy. In a world that

14. Lenovo (lenovo.com)

Recent activities of Lenovo in Augmented Reality

i) On 04 Sep 2017 — Playing as a Jedi: Lenovo and Disney’s Star Wars Augmented Reality Experience — by anandtech

Source — https://t.co/RihghT11EM

own lightsabers [citation needed], but until then Disney has partnered with Lenovo to design a Star Wars experience using smartphones and augmented reality. Lenovo is creating the hardware: a light beacon, a tracking sensor, a lightsaber controller

ii) On 04 Sep 2017 — IFA 2017: Lenovo Star Wars AR headset — by DigitimesDotCom

Source — https://t.co/h1iTsPOpKO

IFA 2017: Lenovo Star Wars AR headset Photo: Company [Sep 4, 2017] Lenovo and Disney have jointly unveiled Star Wars: Jedi Challenges, a new augmented reality Star Wars product. Jedi Challenges features a smartphone-powered Lenovo Mirage AR

iii) On 31 Aug 2017 — Lenovo unveils Windows Mixed Reality headset and Yoga 920 laptop with Cortana support from 4 meters away by — by VentureBeat

Source — https://t.co/ZaQTJEfaZJ

At its IFA 2017 event today, Lenovo took the wraps off three refreshed laptops, its new Windows Mixed Reality headset, a Home Assistant Pack for its tablets, and a Star Wars augmented reality experience. The message was clear: Lenovo wants to be a

15. Snap (snap.com)

Recent activities of Snap in Augmented Reality

i) On 15 Sep 2017 — Snapchat brings Bitmoji to the real world with World Lenses — by TechCrunch

Source — https://t.co/oN2lu23hOt

Snapchat’s World Lens feature applies filters intelligently to the world around you using augmented reality and your smartphone’s camera, and now you the app is adding support for Bitmoji to the feature. This means you can take those animated

ii) On 14 Sep 2017 — Snapchat debuts World Lenses, which project 3D animated Bitmoji avatars onto the real-world — by Techmeme

Source — https://t.co/49gTZr9QEQ

Snapchat’s World Lens feature applies filters intelligently to the world around you using augmented reality and your smartphone’s camera, and now you the app is adding support for Bitmoji to the feature. This means you can take those animated

iii) On 14 Sep 2017 — Snapchat brings Bitmoji to the real world with World Lenses by — by TechCrunch

Source — https://t.co/CQ0cHF5AS4

Snapchat’s World Lens feature applies filters intelligently to the world around you using augmented reality and your smartphone’s camera, and now you the app is adding support for Bitmoji to the feature. This means you can take those animated

16. Ikea (ikea.com)

Recent activities of Ikea in Augmented Reality

i) On 22 Sep 2017 — The new Ikea Place app is exactly why consumers will love augmented reality — by WIRED

Source — https://t.co/2jM6YUaEb6

matter what smart home ecosystem you live in, and as early as 2012, experimented with augmented reality to bring its shelves and tables to life in your living room. Now that idea gets a major refresh, with a new app called Ikea Place. Tap through the

ii) On 20 Sep 2017 — The new Ikea Place app is exactly why consumers will love augmented reality — by WIRED

Source — https://t.co/7YGhLonRzj

matter what smart home ecosystem you live in, and as early as 2012, experimented with augmented reality to bring its shelves and tables to life in your living room. Now that idea gets a major refresh, with a new app called Ikea Place. Tap through the

iii) On 20 Sep 2017 — RT : Want to see how that new chair might look in your living room? ‘s got you covered — by WIRED

Source — https://t.co/jrx6K2vw6h

matter what smart home ecosystem you live in, and as early as 2012, experimented with augmented reality to bring its shelves and tables to life in your living room. Now that idea gets a major refresh, with a new app called Ikea Place. Tap through the

17. Blippar (blippar.com)

Recent activities of Blippar in Augmented Reality

i) On 18 Apr 2017 — BI — Blippar has burned through huge amounts of cash and is struggling to find recurring revenue by — by TechCityNews

Source — https://t.co/1YRHPNhmv7

Blippar has gone through several pivots since it was founded as an augmented reality startup in 2010. Sources tell Business Insider the company has burned through millions in the process. Blippar has raised PS79 million in investment so far

ii) On 06 Dec 2016 — Facial scan app wants to get to know you — by BBCBusiness

Source — https://t.co/N1UEfKWr44

Augmented reality app Blippar has been updated to recognise faces as well as objects. The app can now identify up to 70,000 public figures by looking at images, video or an actual person. The BBC’s Rory Cellan-Jones raised privacy concerns

iii) On 21 Nov 2016 — Sony, Kabam, and Blippar: AR is the gateway drug to VR — by VentureBeat

Source — https://t.co/oaXvJOdPfY

public’s love affair with Pokemon Go, which sparked a mass interaction with augmented reality. Not a bad way to be entering the holiday shopping season. On the morning of the PS4 Pro launch, VentureBeat editor in chief Blaise Zerega sat down with Shawn

18. Tango (tango.me)

Recent activities of Tango in Augmented Reality

i) On 30 Jun 2016 — RT : . is creating the future of Android phones. My interview w/ VP Seshu Madhavapeddy https:/… — by techradar

Source -

coverage. They have a valid point, though. This is an otherwise souped-up phone. A Snapdragon 652 System-on-a-Chip (SoC) is okay for the first Project Tango phone — it’s able to pull off Google’s depth-calculating, augmented reality vision on a super

19. Magic Leap (magicleap.com)

Recent activities of Magic Leap in Augmented Reality

i) On 30 Aug 2017 — Magic Leap patent drawings offer peek at secretive AR startup’s glasses design — by mashable

Source — https://t.co/wcLcHW6mYO

The latest twist in the hype-laden mystery around Magic Leap now includes a new set of patent drawings that offer a brand new look at what may be the company’s augmented reality glasses. In a patent issued August 29, 2017 (but originally filed in

ii) On 16 May 2017 — Magic Leap’s problems won’t end with this lawsuit — by WIREDBusiness

Source — https://t.co/otcotNmppa

Magic Leap, the secretive augmented reality tech startup that’s valued at $4.5 billion (and reportedly bores Beyonce), settled a sex discrimination lawsuit this week. The plaintiff, Tannen Campbell, a former vice-president of strategic marketing

iii) On 14 May 2017 — Magic Leap’s problems won’t end with this lawsuit — by WIRED

Source — https://t.co/UJIk2W1hJY

Magic Leap, the secretive augmented reality tech startup that’s valued at $4.5 billion (and reportedly bores Beyonce), settled a sex discrimination lawsuit this week. The plaintiff, Tannen Campbell, a former vice-president of strategic marketing

20. Ingress (ingress.com)

Recent activities of Ingress in Augmented Reality

i) On 02 Mar 2017 — Niantic will unveil major updates to Pokemon Go and a new Ingress — by technology

Source — https://t.co/LeqaaT8glz

Niantic Inc., a San Francisco startup, will unveil three new updates to Pokemon Go this year, plus a new version of its original game Ingress, seeking to build on the success of its augmented reality offerings. The developer is also busy working

ii) On 01 Mar 2017 — A San Francisco startup will unveil three new updates to Pokemon Go this year — by business

Source — https://t.co/0UPDBgZMX5

Niantic Inc., a San Francisco startup, will unveil three new updates to Pokemon Go this year, plus a new version of its original game Ingress, seeking to build on the success of its augmented reality offerings. The developer is also busy working

iii) On 05 Jan 2017 — Niantic Labs taps wearable startup to boost popular Ingress game — by ReutersTech

Source — https://t.co/SZ7TdMnGbA

TORONTO Canadian wearable technology startup Mighty Cast unveiled a programmable wristband on Thursday that Pokemon Go developer Niantic Inc is using to add features to its augmented reality online game Ingress. The small Montreal-based company

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