Matchpool Investment Review
Matchpool is a social network that aims to change the world of romance and try to simplify matching and encounters between like-minded people; this system can become extremely useful not only for romantic dating website, both in the mainstream and the sub-niche sense, but also to create communities of users of the same turn of mind.
The central server upon which usually dating and social websites resides have been substituted with a decentralized system based on the Ethereum blockchain and Matchpool’s own internal token called GUP. Matchpool participants can spend their GUP tokens to reward matchmakers, in exchange for chances to meet like minded individuals and receive ice breakers that can help start a successful relationship. This is a collaborative, community based approach to online dating that is inherently different from what we are used to on apps like Tinder and Badoo or online dating web sites like Plenty of Fish and Ok Cupid, where the user has to build a profile and independently look for available suitors around a given miles radius.
Once they are registered on Matchpool, users can join pools that caters to people with the same interested and use the geolocalized micro services used in this group to meet other members in person. The advantage for the matchmaker is the GUP reward, while the user can enjoy a curated community where to interact with people whose personality is similar to his own. Every poll works as a community that follows its own inner circle lingo and cultural norms.
Users that want to join a pool, called Joiners, supply to the system some of their details, such as their gender, age, sexual orientation and what kind of relationship they are looking for. This data is encrypted and stored safely, so that only the internal system can access it and match the joiner to different pools which he might find interesting.
The next step is for the user to create a wallet and buy some guppies (GUP) which will allow him to join the pools that have been provided by the system, ranked by proximity to their location and the data extrapolated by their profiles.
Once the fee -if any, this is up to the pool owner and every community will have different business model- has been paid, the user will be part of the pool. The inner value of new joiners is inherently higher to the pool’s matchmakers, which means that new users looking for a date will receive several new match proposals.
Users will be presented with events and activities where they can meet other joiners, message them and go on dates with them, in the hope to find the relationship they are looking for. From there on they can choose to continue using the system as date seekers or try switching to a matchmaker role, which will allow them to earn GUP tokens. Once they find joiners with similar interests and profiles that match nicely, they can offer them a series of proposals such as dates, events, relationship or engagement. After this pitch, if both parties agree and accept the offer, the matchmaker gets awarded with the value in GUP that corresponds to the pitch (dates and events being the cheapest, while engagements are the most rewarding), and the purposed action is logged on the public notebook, Matchpool’s log of activities based on smart contracts.
Points awarded to matchmakers ultimately allow them to gain shares in the monthly pool revenue, and once they have collected a certain number of points -or escrowed enough guppy tokens- they have the ability to start their own pools. This is a good way to make sure that pools are opened and managed by people that know the system well enough and had time and skills to build a solid reputation within the Matchpool community.
Depending on the amount of joiners that participate in it, each pool will raise a certain amount of GUP tokens every month thanks to subscription fee. Before the end of the month the total amount of token is held in escrow within the smart contract and cannot be transferred elsewhere. Then every user that has a share, such as the pool host and his helpers that operate within the pool as matchmakers or greeters, will receive a certain amount of tokens depending on how many dividends he or she owns.
The shares within Matchpool are of two kind, permanent and temporary. The first type of div is a fixed amount that is pre determined by the owners of the pool. What is left from the total amount of tokens is considered a variable share, which is divided among helpers and joiners based on their matchmaking skills for the month and the dapplets they have been using during the previous month.
Together with a GUP token wallet, a pool on Matchpool contains features that can offer different services to the users that participate in it. Along with a public chat where users can interact with the community and the private messages function that allows them to communicate privately with each other, pools will offer micro decentralized applications (called dapplets) which will feature the same features found in mini games and side applications that are usually found on dating web sites like Match.com, Plenty of Fish or OK Cupid. These plugins will allow developers to implement additional features, say the option to swipe between users like it happens on Tinder and Ok Cupid, and sell these addons on a dapplet market. Pool hosts that want to attract more joiners to their pool will be able to buy these dapplets from the application store and easily enable them in their communities.
The way pool on Matchpool work revolves around Matchlock, the internal system that allows the pool host to configure how to balance the different demographic details of the community, such as gender, age ranges, how schooled the members are going to be, from which ethnicity religion and geographic localization.
By default the maximum amount of users allowed in a pool is 144, an approximation cap that is based on Dapper’s number that defines the maximum amount of people any person can have a stable relationship with. By using sliders the host can decide how to balance the members and favor certain kinds of matches. To make sure that users won’t change their details in order to guarantee themselves access to a pool that wouldn’t normally allow them to join, and to avoid the arrival of trolls trying to join and destroy the communities from within, the system will implement a series of peer to peer authentication methods and social media verification.
For example one pool host could decide that on his pool he wants half of the population to be composed of single caucasian females, aged within the 20 and 30 years old and located within 10 kilometers far from a certain city, and single asian men aged 30 to 40 with a certain minimum amount of education. These X Y factors balance will help hosts build solid communities that can offer to joiners a place that fits their needs, actively helping them build profitable online spaces where users that belong to certain dating niches can meet.
Together with the balance between the two groups of users that can join the pool, the way matchlock works also helps define the price in GUP tokens asked to every user that want to join, and also the monthly subscription fee that they will have to pay in order to be members. The way matchlock is configured, hosts can decide to have one half of the pool pay a certain amount while having the other pay more, less or even zero. This can be very useful to filter out certain users while promoting signups from others, for example one host could let women join for free while asking a certain amount of GUPs to male users that want to interact with them, just like it happens in night clubs. Users that cannot afford to join or maintain a certain pool’s membership can always mark themselves as interested in joining, providing the host with valuable data to decide how to increase or decrease the entrance and monthly subscription fees without overflowing their pool with members that wouldn’t fit well in there.
Along with being shown different available pools chosen at random during the signup process, the end user can select which pool to join from his own front-end. The joiner will use parameters such as interest, entrance GUP fee, monthly membership price or geographical proximity to make sure that the can find matches that correspond to his or her own sexual and dating preferences.
To make sure that hosts are invested in creating pools, Matchpool offers them different ways to monetize on the platform.
The business models available to pool managers are:
- Pool entry fee, to be paid by the user if they want an invite to join the pool
- Monthly subscription, to be paid each month by the user in order to keep his pool invite valid and guarantee himself access to the users and services offered by the pool
- Packages such as subscriptions for multiple pools run by the same host, yearly memberships, bonuses and discounts
- Pay on delivery model, for example an host could have joiners pay only if they are successfully matched with another member of the pool
These different business models can be mixed together and hosts can alternate between them, for example by integrating an escrow smart contract that allows joiners to pay half upon joining the pool and the rest once they have gone on a date suggested by matchmakers. The way that the monetization strategies are implemented is through dapplets, which will simplify the process for the pool host and allow them to easily test and implement the best solution for their pool, their community of joiners and the niche they wish to capitalize on. Using the internal API, Developers will be able to create additional applets scripted to offer interesting marketing solutions to pool hosts.
The Matchpool Guppies ICO has been very successful, and the 6 million USD max cap has been hit in a little more than a day. This incredible interest for the token and this blockchain implementation pushed the team to explore fields that go beyond the romantic matchmaking and online dating.
The well tested joiner and matchmaker concept staying the same, different use case can open up in the future and make this platform a valuable tool for other billion dollar industries.
For example the job market could benefit from this, Companies and potential candidates can join job related pools and have respected matchmakers -with a proven record and reputation within the Matchpool ecosystem- match them up and help them avoid having middlemen such as recruiting agencies or centralized job marketplaces.
Service providers and freelances could use pools to promote their work, and matchmakers would hook them up with potential clients and allow them to gain a percentage of the final price. The same would work for Real estate providers willing to skip agencies and be matched with potential buyers, based on reliable, fixed indicators such as budget and location.
Possibilities are endless and there are millions of industries that could benefit from living on top of this ecosystem, which will push the price of Guppies higher up. Membership clubs based on a monthly fee and all services that have a gated community business model can easily integrate their vision on this system and offer to their members a valuable set of services, offered in a user friendly manner.
The next steps for this project are the release of a public beta by the end of the third quarter of 2017, followed by the Matchpool Developer Platform which will allow programmers to begin working on additional features and contribute to the internal dapplet market. This will set a solid foundation that will lead to the public release of the app at the beginning of 2018, which will mark the first step of mainstream acquisition.
Interest in this ecosystem and the opportunities is tangible, not only within the anglosphere but also in the Russian and Chinese markets. The latter is especially invested in this kind of sites, given the amount of users that are single and willing to invest money into having a professional curating their online dating experience.
Investment Rating :- A
Short Term Investment Risk/Reward Ratio :- 4/6
Long Term Investment Risk/Reward Ratio :- 2/8