New Anti-aging Serum from Boots with Hibiscus and Gooseberry Extracts Hits the Market
Boots, UK’s leading pharmacy-led health and beauty retailer, is launching a new triple action serum that tackles wrinkles and reverses the signs of aging. The new product, No7 Lift & Luminate, aims to take advantage of the mounting paranoia about aging and is priced at £27 for a 30ml tube. As a part of the marketing strategy and to take the British brand to the global audience, with special focus on the lucrative US market, Italian ballerina Allessandra Ferri has been chosen as the new international brand ambassador. Boots was taken over by the US drug store chain Walgreens in 2014.