The Sparks Foundation — GRIPOCT23

Digital Marketing Intern

Task 01: Marketing Plan: Social Media

Author: RESHMA PATTAN

SOCIAL MEDIA MARKETING PLAN FOR THE SPARKS FOUNDATION

The Sparks Foundation Logo

Executive summary

The Spark Foundation is a non-profit organization dedicated to promoting education and empowering underprivileged individuals in communities worldwide. Our mission is to inspire students, help them innovate, and let them integrate to build the next generation of humankind. Our vision is to create a world of enabled and connected little minds, building the future. We aim to collaborate and help students through our programs to inspire and integrate them in innovative ways.

We believe children are gifts of God, and any service to them is service to God. We are committed to providing everyone with the opportunity to learn, grow, and help others grow. We actively seek to partner with organizations with similar goals, individuals, and corporations to enhance the effectiveness of our programs and advance common interests.

Through our various initiatives, we strive to bridge the educational and socio-economic gaps that exist in society. Our various programs focus on providing quality education to children from economically disadvantaged backgrounds. By providing internships, scholarships, school supplies, and access to educational resources. We also prioritize skill development programs that equip individuals with practical skills to enhance their employability and improve their livelihoods.

By collaborating with students, partners, corporate individuals, and mentors and by conducting workshops, we empower individuals with computer literacy, communication skills, and entrepreneurship training.

The foundation provides community, events, internships, mentorship, support, and scholarships to students and learners around the world. In addition, the foundation collaborates with other organizations involved in artificial intelligence, data science, computer vision, and knowledge management.

Join us in our mission to spark change and empower people through education and skill development. We can make a lasting difference by working together to create a world where everyone has equal opportunities to thrive.

Social Media Marketing

Social media marketing

Developing a social media strategy is critical for any organization because it assists in identifying the target audience, deciding which social networks to join, and creating appropriate content for sharing. This is an essential component of the overall marketing strategy. Once a strategy is in place, the focus can shift to fine-tuning the content and frequency of posts, analyzing follower engagement, auditing, and building stronger relationships with the audience.

Best Programs of The Spark Foundation

• Student Scholarship Program
• Student Mentorship Program
• Student SOS program
• Workshops
• Corporate program
• Graduate Rotational Internship Program (GRIP)
• Brand Ambassador
• Events Volunteers
• Management Volunteers

The foundation provides free educational internships that provide hands-on training and learning in a variety of educational fields. This is an excellent opportunity for those who want to improve their skills and knowledge in a practical setting. The foundation's programs make a genuine difference in the lives of children, assisting them in achieving academic and personal success.

Target Audience:

• Underprivileged Children And Students
• Educators and schools
• Corporate Sponsors
• Volunteers
• Community Leaders
• Donors and philanthropists
• Socially Conscious Individuals

Goals and Objectives:

• Education of high-quality
• Equal Chances
• Partnerships and Collaboration
• Brand Recognition
• Increase Social Media Engagement
• Expanding advertising methods

Strategies of Goals

Education of high quality

• Develop and promote educational programs that focus on providing high-quality education to underprivileged children and students.
• Highlight the unique features and benefits of the foundation’s educational initiatives in marketing materials and communications.

Equal Chances

• Emphasize the foundation’s commitment to equal opportunities in all marketing messages.
• Share success stories of individuals on social media platforms who have benefited from the foundation’s programs, showcasing how equal chances have transformed their lives.

Partnerships and Collaboration

• Actively seek partnerships and collaborations with educational institutions, corporations, and other non-profit organizations.
• Highlight existing partnerships in marketing materials to showcase the foundation’s collaborative approach.

Brand Recognition

• Develop a strong and consistent brand identity for the Spark Foundation.
• Utilize various marketing channels, such as social media, websites, and print materials, to increase brand visibility and recognition.
• Collaborate with influencers, media outlets, and community leaders to amplify the foundation’s brand reach and impact.

Increase Social Media Engagement

• Develop a content strategy that includes engaging and informative posts related to education, empowerment, and success stories.
• Encourage audience participation through contests, polls, and interactive content.
• Respond promptly to comments and messages, fostering a sense of community and connection.

Expanding Advertising Methods

• Investigate online advertising channels such as Google Ads and social media ads to reach a larger audience.
• Consider using traditional advertising methods to target specific demographics, such as print media and visits to colleges and universities.
• Collaborate with influencers and content creators to promote the foundation’s initiatives through sponsored content and partnerships

Here’s a social media marketing plan for The Spark Foundation, focusing on LinkedIn

LinkedIn

• Create a LinkedIn company page for The Spark Foundation.
• Share updates about the foundation’s initiatives, success stories, and partnerships.
• Publish thought leadership articles and educational content related to empowerment and education.
• Engage with professionals, educators, recruiters, and corporate sponsors by participating in relevant LinkedIn groups and discussions.
• Collaborate with influencers and industry experts to amplify the foundation’s reach and credibility.

Tracking social media Metric

Social media metrics allow you to track every little detail of your social media performance. This is great for honing your strategy, but it can also lead to information overload.

Here, we’ve selected the top metrics you need to track to really understand your social success and where you can improve.

• Engagement rate
• Amplification rate
• Virality rate
• Reach
• Impressions
• Video views
• Audience growth rate
• Click-through rate (CTR)
• Conversion rate
• Average response time
• Customer satisfaction (CSAT) score
• Net promoter score (NPS)

Social media audit

A social media audit is like a report card for your social strategy. It measures how well your social content is performing on different accounts and networks. An audit identifies what you’re good at and what needs improvement, and it suggests the next steps to make things better. A social media audit is pretty straightforward. Just follow these steps:

1. Create a list of all your social media accounts

2. Check in on your branding

3. Identify your top-performing social media content

4. Evaluate each channel’s performance

5. Understand your audience on each platform

6. Take action: Update your social media marketing strategy

Overall, the best time to post on LinkedIn is right now.

On Tuesdays and Wednesdays, 9:00 a.m. is the best time to post on LinkedIn. Weekends are typically the worst days of the week for LinkedIn posting. The lower engagement may be due to people viewing LinkedIn as a work-related social media platform to avoid on their days off.

Marketing success is a continuous process that requires monitoring, analysis, and adaptation. Regularly review and update your social media marketing plan to align with changing business goals and market dynamics.