The 3 M’s of Marketing Your Eatery

Marketing for restaurants and eateries is much more about the experience than most other marketing activities. So let’s look at the how you can break it down into manageable chucks. Your core marketing activity should be about three things; Market, Media, Message.

Market

Who is your target market? If you have a clearly defined target such as affluent middle aged couples, or the trendy city 20 somethings you know where to look for them, and can build your marketing around this. It’s much easier than saying, ‘everyone’.

Media

So now that you’ve defined who your market is, what type of media do they use? If you’re targeting the middle aged affluent for instance, then Facebook is a great social media platform to use. But don’t forget about your off line marketing too. What happens when they come into your premises? We call this the new customer waltz. Because it takes three steps to start to convert them into a regular customer. Have you taken their email address so that you can keep them up to date with your deals and special offers? Which brings us finally onto the third ‘M’ …

Your Message

How are you going to communicate with them? I’d suggest that you do it in a warm and friendly way, with seasonal offers and tasty snippets of news. Regular updates on what’s happening with changes to your menu with perhaps a special VIP club for your best customers will make them feel valued and special and we all want to feel that don’t we?

There are thousands of marketing techniques to help you grow your customer base, but you’ll tie yourself up in knots trying to use all them, find the ones that work the best for your business by testing and measuring what works and what doesn’t. The optimum number is between 7 and 12.
Remember though, you can have the best marketing in the world but if your food, the service and your staff aren’t great, they won’t be walking back for a return visit anytime soon.

More About Our Guest Blogger

This guest blog was written by Frances Day of Marketing Doctor.

Frances Day heads Marketing Doctor, she is a Chartered Marketer and has been working in marketing for the last 25 years. Prior to heading Marketing Doctor she was Marketing Manager for Leeds College of Art and previously worked in marketing for the Halifax Bank. Creativity is embedded in everything they do, and Marketing Doctor prides itself on getting results for their clients. Guaranteed, or their money back!

Do check out the website for more information by clicking here.

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