Are there still any loyal customers?

Loyal customers? Really?

Last week I was at a conference at a Business Association to make an intervention on Reinventing Sales in our times.

One of the issues that were raised at the opening of the event was the fact that there are still loyal customers.

You know, those loyal customers, but really loyal ones?

Really, really loyal?

Those that don’t change because your competitors give them discounts?

Those that won’t leave you for less than one euro?

In fact, more and more, nowadays the customer doesn’t really care about the salesperson and the relationship you already have with them.

But do you really have a trust relationship with your customer, one of those where you become more of a “Consultant”, rather than a salesperson?

Who do they call when they have a problem?

Those who know that nothing fails when you’re involved? Those when the customer needed, you have always been there to help them with professionalism and kindness?

Yes, the point is that many times we don’t come very close to this level of trust with our customers.