Coaching? For me?

Jose Almeida
The Art of Sales and Negotiation
3 min readMay 26, 2020

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A lot has been said about coaching these days. It seems that suddenly the world woke up for the subject in the last years.

People talk about Business Coaching, NLP Coaching, Executive Coaching, Commercial Coaching, Team Coaching, Life Coaching, Food Coaching, Health Coaching, … coaching.

I think you get the idea. In other words, nobody can have a simple and practical definition that everyone agrees!

The question is: what is Executive Coaching for, after all? This is the more traditional side of coaching. Some say it’s the only coaching ttype here is. Even when we are referring to “Life Coaching,” which some people use in the market to separate coaching in the professional and personal sphere, in practice, it is coaching.

Can you separate the person from the professional?

Well, neither can we. I’m still to discover a process of coaching that has worked only on one side of life.

This process has its characteristics. An executive coaching process works on a topic that the client brings to the session to gain a greater understanding, different perspectives, or reflect on the possible solutions for it.

We may be talking about leadership issues, communication, achieving goals, internal or external relationships in the organization, delegation capacity, motivation…

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Jose Almeida
The Art of Sales and Negotiation

Sales and Negotiation, Trainer, Coach and Speaker. Author of several sales articles and books. Made his career in sales and leadership in several companies.