Do you bite your tongue when sales objections arise?

When we talk about sales objections, there are always two attitudes in most commercials that go through training. A few grind their teeth. Others begin to rub their hands with happiness.

As the great Dean of Sales Brian Tracy used to say, on average, there are at least 5 to 7 sales objections in the sale. When an objection arises, it’s a sign of interest in our product or service.

There is a saying in some countries “he who disdains wants to buy,” and in fact, it is so in most situations in the sale.

We can always have two approaches to this: to think that customers are being annoying or understand that the business is progressing towards closure.

Above all, remember to treat all objections as requests. In practice, an objection represents only a “request” from the client for more information.

When dealing with sales objections

The first thing we have to pay attention to is the ideal time to deal with them.

One of the things I often warn against is that salespeople often get tangled up in objections too early in the sale. When this happens, we should use the “kick forward” strategy.