Does my sales team need glasses?

Jose Almeida
The Art of Sales and Negotiation
4 min readMay 19, 2019

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Sales team? Um…

Do not be alarmed that it is not an advertisement for the purchase of spectacles or contact lenses.

However, this issue has to be addressed if we link it to
your sales team’s activity.

One of the things that we most love internally in Ideas and
Challenges is the theme of coaching.

Not the “Life Coaching” aspect that is so fashionable, but the more entrepreneurial aspect of “Executive Coaching” and “Sales Team Coaching” in which we have been giving letters for years and in which we were pioneers in Portugal.

You might think:

“But isn’t that a fad?”

Yeah, it does look that way when you look at everything that’s going on around you. However, all fashions have good and bad things.

In the case of sales coaching, the processes that we implement, and that later the companies and their commercial managers continue by themselves, are, in our opinion, among the most successful in the evolution of sales teams.

One of the assumptions of coaching is that the Coach cannot give way to his Coachee.

“Oops? Can’t you lead the way?” You might be thinking.

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Jose Almeida
The Art of Sales and Negotiation

Sales and Negotiation, Trainer, Coach and Speaker. Author of several sales articles and books. Made his career in sales and leadership in several companies.