Time Management: Have you eaten your frog today?

Jose Almeida
The Art of Sales and Negotiation
3 min readJan 27, 2020

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When we talk about time management, one of the personalities I most admire is the Lord, and I say Lord in large print, “Brian Tracy”. Not only in time management, but also in the Art of Selling.

In my opinion, it is incredible how some of the things he wrote about sales, leadership, time management, among others, a few years ago are still so current.

One of the things I remember, and which he often mentioned, was that we should eat a frog every morning.

Don’t shiver already thinking about the frog and the swallowing.

Obviously, it’s figurative.

But the idea is that if we do a task that is somewhat boring and boring first thing in the morning, the rest of the day will go much better for us, given the energy generated by completing that task.

But what do sales have to do with frogs, you’re probably thinking?

If you think about it, there’s a set of frogs in sales that nobody likes to do.

You want an example?

Prospecting!

It’s not that it’s like this with everyone, but of the more than 3000 people I’ve trained in Sales in Portugal, a large percentage twist their noses at prospecting.

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Jose Almeida
The Art of Sales and Negotiation

Sales and Negotiation, Trainer, Coach and Speaker. Author of several sales articles and books. Made his career in sales and leadership in several companies.