Green IT — The What, Why and How

Jeff Rothschild knew that he had to solve the problem immediately — Facebook’s servers, then housed in a 40-by-60-foot rental space, were getting overheated and they were about to melt.

For processing information of over 10 million Facebook users required mass consumption of electricity, and this electricity was what that had been overheating the server machines.

Thankfully, Jeff and his team was able to fix the problem by blasting cool air at the machines, and today, the Facebook network has grown to exceed one billion users in active subscriptions.

Imagine if the servers accommodating 10 million Facebook users required “mass” consumption of electricity — housed in a 40-by-60-foot space — and the resulting energy loss was so extortionate that it nearly melted those machines; how much energy would the servers of today would need — now that businesses have grown more reliant on IT and these servers are being housed in mammoth sized data centers?

Not only of the servers, but the energy demands of industrial chilling systems deployed to keep these servers cool, would have also risen in parallel.

In fact, according to a study, US data centers consumed 70 billion kilowatt-hours of electricity in 2014, with the electricity consumption expected to rise by further 4% in the coming years.

The environmental implications as such can go from bad to worse.

What’s the solution?

Going green in your IT-related operations — The Green IT!

What is Green IT?

Green IT can be defined as the practice of using IT resources, such as computers, in an efficient and environmental friendly way. The practice not only entails the operations but it also covers procuring and using IT-related hardware that has been manufactured in an environmentally responsible manner.

Why is it Important for Businesses to Adopt Green IT?

The importance of Green IT in the context of environmental concerns has already been reviewed. However, that’s only one of the many benefits that Green IT has to offer. There are business benefits as well.

· IT systems that are built on energy efficient principles, offer savings in terms of billed units. This could help companies to cut operational expenses.

· Green IT systems being energy efficient, theoretically and practically, lasts for long as the risk of premature failures due to overheating is reduced. This helps businesses to reduce overhead expenses.

· The money saved can be channelized towards improving other aspects of the business.

How Can You Go Green in Your IT Operations?

The first step to going green in your IT operations is thoroughly auditing your existing IT infrastructure. This would enable you to identify elements that need to be addressed for optimization.

Next, you need to set out a budget for the reconfiguration and restructuring plan.

Once you have set the budget and assessed your needs, you then need to procure intelligently to make sure all your audited needs are accommodated within the set budget–without compromising on the quality of solution been sought.

As a business owner, you have a social responsibility to contribute towards making the planet earth greener and healthier. Green IT is the manifestation of that responsibility.

Need Help In Going Green In Your IT Operations?

Rete Consulting can help. The company provides technology planning support and IT consulting services to help customers adopt a Green IT approach within their existing business model. For more details, call at 512 596–5001.

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