The minimum viable product is not a new idea, but it’s not gone either. In many cases it should go. It’s simply not good enough — at least when it matters. Of course, if you develop a new consumer product that is not really important to the lives of people, go ahead and introduce a MVP, fail early, fail often and all that. But today, the real challenges we face are challenges of transformation. If you want to transform something, you need to involve the people, you need to motivate them, you need to empower them.

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Photo by SOULSANA on Unsplash

Transformation is hard.

It’s not easy for most people to change, change the way they work, think, approach problems. It’s stressful. …


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