The novel coronavirus, COVID-19, is having a massive effect on how business is being done on a global scale. The government is urging parents to home-school, and these same parents are working almost exclusively from home. Social distancing is critical during the COVID-19 timeline, and fortunately, there are several tools available from VoIP providers to help keep businesses running.

Multiple providers are opting to deliver free options for VoIP, web/video conferencing, and contact center software without being concerned about profitability. Despite usage rising across the board, these providers are choosing not to gouge prices, which opens up lines of communication…


Businesses use customer segmentation to group customers and potential customers into categories (segments) based on similar characteristics. Those characteristics can be based on demographics, buying patterns, buying patterns, and even psychological tendencies. Here, we’re going to focus on behavioral segmentation in the customer journey: what it means and how to implement it into your own marketing efforts.

What is Behavioral Segmentation?

Behavioral segmentation can be defined as grouping customers into categories based on how they act when purchasing goods or services. Marketers focus on behavioral segmentation to learn more about how customers buy products, usage habits, and spending habits.

Why Marketers Use Behavioral Segmentation

How customers buy products can…


It’s difficult to get your business off the ground when startup costs appear to be at an all time high. While this is true to a certain degree, there are ways entrepreneurs can work around some of these costs. One such way is by taking advantage of free business software whenever possible.

Here, we’re going to break down 20 free business tools to jumpstart your new business in 2019.

1. WordPress

WordPress is free to use for startups that are interested in building a powerful, customizable website to showcase products and increase their digital audience. It goes without saying that…


Marketing automation can help relieve marketing teams from time-consuming duties that keep them from their more important tasks. Marketing automation software is often used by companies to collect customer data, qualify leads, analyze data for in-depth forecasts, and much more.

However, problems arise when companies don’t take advantage of the software and use it to its fullest potential. Here, we’re going to break down four mistakes to avoid when implementing marketing automation in order to improve productivity and offer your sales team the best possible chance at generating more conversions.

1. Not Segmenting Your Leads and Opportunities

A marketing CRM is built to collect and organize data…


Businesses use customer segmentation to group customers and potential customers into categories (segments) based on similar characteristics. Those characteristics can be based on demographics, buying patterns, buying patterns, and even psychological tendencies. Here, we’re going to focus on behavioral segmentation in the customer journey: what it means and how to implement it into your own marketing efforts.

What is Behavioral Segmentation?

Behavioral segmentation can be defined as grouping customers into categories based on how they act when purchasing goods or services. Marketers focus on behavioral segmentation to learn more about how customers buy products, usage habits, and spending habits.

Why Marketers Use Behavioral Segmentation

How customers buy products can…


E-commerce businesses have to pay very close attention to their SEO strategy in order to make sure it’s up to date with Google’s algorithms. Not doing so can put your website at an unnecessary disadvantage. The higher your ranking on Google is, the easier it is for people to find your website; the easier it is for people to find your website, the more likely your conversions will increase. Here’s our 20-point on-site SEO to-do list for e-commerce websites.

1. Identify Keywords You Already Rank For

The very first step is to identify what keywords you already rank for in order to determine what direction your website…


Customer experience is the driving force behind business strategies in 2018. In order to encourage new leads to make a purchase or turn your previous customers into regulars, you have to ensure interactions are positive and personalized. Customers have different needs and each one needs to be met.

Will you cover every single person’s needs if you’re an enterprise with millions customers? Probably not, but that doesn’t mean you get to scrap the whole idea and continue to prioritize your needs over everyone else’s. …


Digital signatures are new, but not nearly as new as you might think. In the US, President Bill Clinton signed the Electronic Signatures In Global Commerce Act (ESIGN) in 2000, nearly twenty years ago. For context, that’s two years after Google and four years before Facebook. So it’s hardly untested territory. Digital signatures are faster and easier than traditional “wet” signatures, and here are seven reasons why.

1) It’s Legally Recognized All Around the World

The law requires that a signature is legally binding because it identifies the signatory, his or her intend, and tracks any changes to the signature (has document integrity). These are a few of…


Newer methods of marketing might get all of the hype — but some of the tried-and-true methods actually bring more value to the table, especially when they are upgraded in a smart way. The best vanity toll-free numbers can take the faithful phone sale takes to a new level of efficiency and power. These are the toll-free phone numbers that spell out relevant, easy-to-remember phrases to supercharge your small business marketing efforts.

Characteristics of the best vanity toll-free numbers

Let’s take a look at 10 characteristics of the best vanity toll-free numbers:

  1. They get results.
  2. They are an affordable upgrade.
  3. They stay memorable and top of mind.

In a lot of ways, hiring managers are often tasked with a much more important job than a lot of people seem willing to give them credit for. Not only are they responsible for setting aside their own cognitive biases and wading through a massive stack of resumes for every position that needs to be filled, but they also have to make sure that a candidate is the best fit for the position, the employer and the larger culture at play.

What is Not Being Said?

Hiring managers will often gear their interview questions with prospective employees towards making these goals easier, but oftentimes it’s…

Reuben Yonatan

Founder @getvoipreviews, writer, & #cloud enthusiast helping businesses improve their communications infrastructure.

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