Whether you’re an entrepreneur, investor, or the leader of a product and services company, if you don’t play in the interface layer then you’ll be squeezed out of the consciousness of your customers.
The Interface Layer: Where Design Commoditizes Tech
Scott Belsky

Them’s fighting words. I like hyperbole as much as the next fella but squeezing anything out of anywhere, least of all someone’s consciousness reduces your otherwise solid metaphor to toothpaste-level paste.

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