15 Most Trusted Customer Review Platforms
Almost no one makes a decision these days without consulting the Internet first. Think about it — what do you usually do if you need an answer to a question? Or do you need information you would like to know? You google, right?
So what do you think your prospects do when they are considering a new product or trying a new business? They are also going to google. And they will want to know other people’s experiences by looking at review platforms.
Did you know that 90% of consumers read online review sites before visiting or buying from a company? Reviews can not only build your reputation, but also support your company’s marketing efforts, influence your campaigns, and play a huge role in your overall success.
We’ll consider…
What is a review platform?
How to get customer feedback?
Benefits of customer reviews
Most Popular Review Platforms
Best review platforms for B2B companies
Best review platforms for B2B and B2C companies
Best SEO Review Platforms
What is a review platform?
A Review Platform is a place where customers can leave reviews about products or services for others to read.
The more people you know about how good your company is, the more people you will attract, so ideally you want these reviews to be as honest and positive as possible. While testimonials in and of themselves attract new customers, placing them in the perfect location is an important step in the right direction for your business. Hence, it is a good idea to post testimonials on your website and social media.
How do you get customer feedback?
The best way to encourage customer reviews is to simply ask. Quite often, customers are more than happy to give you feedback on their products or services, especially if those experiences are positive.
Here are some ways to do it:
- Place signs, stickers or icons on your business or website for online reviews. This not only encourages customers to write reviews, but also encourages people to read those reviews, potentially bringing in new customers. In addition, badges instantly inspire confidence in the buyer.
- Include a CTA (call to action) at the end of a menu, receipt, invoice, or coupon code asking for feedback.
- Automate an email campaign that is triggered when a customer makes a purchase from your store or uses your services. This way you can ensure that only customers who have experienced your brand are invited to leave a review.
- Or, the easiest way is to just verbally ask the client. After you make a sale, give a customer a great meal, or give them a great service, ask them what they think and if they want to leave a review. If you don’t ask, you won’t receive!
Benefits of customer reviews
What makes customer reviews so effective?
Higher search ranking
First, reviews help your business rank higher on search engines like Google or Bing. The more your customers trust you, the more Google will trust you and therefore you will attract even more customers. A Moz study found that reviews make up over 15% of a website’s ranking factor. For local businesses, this can make a big difference.
Better click through rate
Not only will you rank higher on the results pages, if you have rave reviews and add star ratings to your website, Google will show them on the results page.
These stars are called Google Seller Ratings and can have an incredible impact on your CTR (Click Through Rate).
Assistance in making a purchasing decision
More importantly, reviews are useful because they influence your customers’ decisions. Reviews build trust, build confidence in your business, and a couple of good reviews can be the turning point in whether a customer stays with you or decides to go somewhere else.
Now that you know the benefits of customer reviews, here are some of the best online review platforms for your business. Depending on your niche, you have a variety of options for gathering feedback with these review platforms.
Most Popular Product Review Platforms
Before we dive into the details of which specific online review sites are best for a particular niche, let’s look at some of them that are solid ways to get started.
Ratings and reviews on Facebook
Facebook is not only a place to chat with friends and watch funny videos, but it can also be a great platform for reviews. With over 2.7 billion monthly visitors, it is the largest social network in the world and one of the most popular websites for global online interaction. Facebook reviews can give you a significant edge.
And having a Facebook page for your business will give you a wide range of options on any of the online review sites listed in this article. Your customers will be able to not only leave reviews and read other people’s reviews, but also like, comment on reviews and ask questions.
Yelp
This platform has its undeniable advantages, which are still appreciated by millions of users. Initially focused on restaurants, the platform has managed to build a strong reputation before successfully expanding its influence to almost all areas of business. If you represent your company on Yelp, it is highly recommended that you quickly create your business profile so that you can track discussions and feedback about your organization.
Like many other review platforms, user-written reviews cannot be edited on Yelp, but you can leave comments in response, so it’s important to keep the conversation friendly and pragmatic. In addition, Yelp offers assistance to small businesses in organizing customer reviews and hosting social events for platform users, also known as Yelp reviewers.
Revain
Revain is a blockchain rating and review platform designed to share trusted and transparent information about products and services. It uses blockchain technology to protect data and eliminate possible manipulation of reviews.
Revain aims to solve several problems in the product reviews industry. First, there is often the problem of fake reviews. Many companies or individuals may create false reviews to promote their products or tarnish the reputation of competitors. Revain blocks the possibility of fake reviews, as all data is stored on the blockchain and is available for public verification.
Secondly, some review sites need changes and improvements. Such changes can be made with the help of user feedback. Revain provides users with the ability to evaluate and propose improvements to existing platforms through blockchain voting. In this way, users can actively participate in the development of product review platforms.
In general, the role of Revain in product reviews is to create a decentralized platform that guarantees the reliability and transparency of reviews. It allows users to leave ratings and comments, knowing that they will be protected by blockchain technology and cannot be faked. In addition, Revain provides an opportunity to develop and improve existing review sites and gives users the opportunity to earn tokens for their activity.
Ratings and reviews play an important role in deciding whether a consumer will buy a particular product. With Revain, people have access to reliable and useful information that helps them make informed decisions when choosing products and services.
If you take a close look at Revain, you will find that the registration process on the platform is very simple and only takes a few minutes!
Let’s start from the very beginning to understand everything in detail. First of all, it is worth noting that both the author and the company can register, so be careful when choosing the type of account. If you have a Facebook, Google or LinkedIn profile, you can use them to sign up for Revain by simply clicking on the appropriate buttons below. If you want to register using e-mail, then be extremely careful when entering it. All official Revain communications will be sent to this address. It is also used as the username of the author. After that, create a strong password and carefully read the platform verification policy. It remains only to enter reCAPTCHA and confirm the email address. Great job, now you have access to the author’s personal account! Write reviews, evaluate opinions, find new products and companies!
Be part of the community!
To do this, register and get access to the author’s personal account, where you can fill out your profile with information, as well as go through verification for subsequent receipt of rewards for various actions on the Revain platform. You can find the details on the platform website: https://revain.org/faq
How to understand that you are a popular author and many people read your reviews?
Each author has his own card — “Profile”. The profile contains the name of the author, there is his photo, as well as information about the number of reviews and his karma. Karma is the net sum of likes and dislikes that authors receive. The more reviews you have and the higher your karma, the faster you will move to a new level, which means you will get more benefits and rewards. That’s all! Now you can share your opinion about products and companies, give and receive likes, read other reviews and write comments, and get real rewards for your reviews! Develop your talent with Revain ;)
Best review platforms for B2B companies
Do you serve other business owners? Whether you are an accountant, business vendor, software company, or other business company, the following review websites will help you spread the word.
G2
A favorite among SaaS (software as a service) companies, if your business sells software, you need to make sure you’re on G2 . As the leading B2B software review platform, they have collected over 1,000,000 reviews of various products and have over 4 million monthly visitors .
With the elegant LinkedIn authenticator, reviewers can post reviews or easily share their thoughts on a particular software with their entire LinkedIn network. This adds another layer of credibility to readers and is an easy way to reach a potentially large, relevant audience.
The G2 platform provides the ability to compare companies based on five-star rating, price, usability, quality of support, speed of setup and other parameters with hundreds of similar services. Thanks to the voting system, visitors can also express their opinion on specific reviews based on their own experience. Business owners are provided with a convenient opportunity to get acquainted with the reviews of competitors in order to better understand the needs of consumers.
Reviews.io
Ideal for e-commerce, marketing and other online businesses and collects honest feedback about your business using the invite-only option. This means that customers can only leave reviews if the company asks for it via a simple email invitation.
Companies may ask their customers to leave reviews about specific services, products, or the business in general. This gives companies a lot more control over who leaves reviews. As a verified review partner of Google, all of the reviews collected by Review.io are optimized for search results, further helping your SEO game. In addition, the platform has a well-designed user interface that makes it easy to navigate and use.
TrustRadius
Similar to G2, TrustRadius focuses on B2B software and services companies. Reviewers also authenticate through LinkedIn, so setting up an account is easy and simple. Visitors can review a business alone or in comparison by viewing a range of statistics, including 5-star ratings, pricing, and product images.
TrustRadius is a particularly good tool for gathering feedback and understanding customer issues and pain points. Moreover, since TrustRadius does not offer sponsored options, it is by far one of the most honest online review platforms out there.
Best review platforms for B2B and B2C companies
If your business is being marketed to the general public, you will likely do better with a review platform that is more consumer-friendly. The following are excellent online review sites for both business-to-business and customer-facing companies.
Capterra
Another favorite among SaaS (software as a service) companies, it has almost a million reviews and an active community. Users can easily search for software by industry, software type, or specific product. This search is divided into almost 700 different categories — that’s a lot of data to help you find the perfect fit!
Visitors can directly compare up to four companies using the “Compare To” feature. In addition, it should be noted that web pages belonging to different categories on Capterra consistently rank high in Google search results. As a recommendation to improve your SEO rankings, using this review platform is definitely beneficial. In addition, this platform supports organic rankings through paid efforts, which allows you to focus on advertising actions on behalf of the user.
Angie’s List
Originally created as a review platform for small businesses, Angie’s List has evolved into a high-end authority site. It’s a paid platform, but all the better for it as you don’t get the usual ramblings and nonsense you sometimes do with free sites. Instead, reviews are much more thoughtful and, as a result, more valuable.
Reviews are divided into categories, then they are assigned an AF rating. They also cannot be anonymous, which further helps prevent spam and fake responses. Angie’s list also acts as a mediator between conflicts, which ultimately means they may end up taking your side rather than the unscrupulous client. Creating a page for your business is free, but they also offer two paid plans with additional features.
BBB
An online review site built on trust, the BBB is a non-profit consumer advocacy group. They evaluate all types of businesses against a set of standards, providing facts and letting customer reviews speak for themselves.
Another premium review platform, the BBB charges companies to join, and while they don’t really force you, it’s a good idea to follow the BBB code of conduct. If you choose to list your business profile with the Better Business Bureau, you will be able to place a badge on your site that will show customers how trustworthy you are.
Glassdoor
When it comes to growing your business, if you don’t work alone, much of that hard work and effort will fall on your employees. And as your business grows, so will your team. This is where GlassDoor, a job review platform, comes in.
With reviews from over 540,000 companies, you can bet that many potential job applicants will want to read other people’s experiences before they accept a job offer or even apply for a job.
Employees can evaluate the company on all parameters, from the very process of employment to daily working life. If you get lots of positive feedback from lots of satisfied employees, GlassDoor can drastically improve your employment brand. This will help you find the best talent for future employment and gather feedback on what you could be working on in your business.
Best SEO Review Platforms
If the main reason you are looking for customer reviews is to increase your trust in search engines, we recommend using these….
Google My Business
The most obvious review platform to support your SEO. It is a free tool to help companies manage their online presence. You just need a verified Google business account and your website, company name, contact information, hours of operation and location will be neatly linked to your list of search results.
Anyone who searches for your company will also automatically see all this data. The best part? They will also see all your reviews, which will give them an instant reason to click on your website link or dial your phone number.
Bing Places
Ped provides almost the same service, but of course for Bing users. But before you decide to call Bing less than Google, while it may not be a big boy, Microsoft’s search engine is still the number two in the Internet search engine market. So it’s more than likely that you’ll get some extra clicks and leads by listing your business on Bing.
Tripadvisor
Did you know that customer reviews of companies are most often found in the travel sector?
TripAdvisor has changed a lot from where it started in 2000. These days, they not only cover hotels, vacation rentals, restaurants, and travel companies, but also publish customer reviews of spas, coffee shops, cafes, and other entertainment venues.
Bazaarvoice
The Bazaarvoice Compare app is an extremely powerful tool for improving communication between businesses and their target audience. It harnesses the power of ratings and product ratings, which not only increases revenue, but maintains consumer loyalty and promotes approval.
Indeed, using this platform has been shown to increase purchases by increasing revenue by 65% per visit and an impressive 52% conversion rate.
This revolutionary tool makes it easy to capture and understand customer conversations on your website, thereby increasing sales, reducing product returns, and building trust in your brand. Bazaarvoice Compare also benefits from seamless integration with multiple channel partners to easily transfer ratings from your website directly to product pages.
By providing earned media on your website, this software effectively closes sales and attracts potential buyers, making it a practical solution for businesses looking to expand and improve their profitability.
PowerReviews
The PowerReviews platform allows its users to turn a simple review into a purchase using the power of customer reviews. This, in turn, has enabled businesses to achieve impressive sales and revenues by converting those who are actively looking for products or services. Through its vast syndicated network, PowerReviews reaches millions of retailers and customers by connecting to a vast audience of potential customers. By matching customer queries with brands suggested by users, PowerReviews makes it easy to find and connect with the right products. What’s more, by combining reviews and ratings with Google, PowerReviews offers a powerful tool for businesses looking to improve the quality of their offerings. The software supports its customers in achieving increased sales and revenues,
PowerReviews understands that customer opinions and feedback are the most valuable information for companies. By connecting its users with thousands of customers and providing insights from a variety of industries, PowerReviews helps its customers continually improve and improve their products and services. Its solution spans a wide range of industries, including health and beauty, home and garden, sporting goods, fashion, electronics, food and beverage, and more.
Ultimately, PowerReviews delivers a range of powerful features and capabilities designed to increase customer traffic, increase revenue, and raise awareness among its users in target markets. As we move further into the digital age, this software will become an increasingly important tool for businesses looking to make the most of the ratings and reviews phenomenon.
This has been an exhaustive list of the best review platforms, dividing into categories will make it easy for you to choose the most suitable ones for you.
Mastering the skills of using the rave reviews collected on these platforms will be an important advantage for you!
