This article was originally published on Not a Newsletter: A Monthly Guide to Sending Better Emails.

Email isn’t just a way to broadcast information to readers — it’s also a way to start a real conversation with your subscribers. You can ask them questions and encourage them to reply. You can showcase personalities that readers are excited to invite into their inbox. You can establish trust and use that to turn casual readers into loyal subscribers.

What would it look like for a newsroom to truly embrace the conversational side of email? For a great example, look to the Windy…


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