In Her Shoes
Shopping online has become a way to avoid the experience of going into a physical store. In a physical store, a customer can pick out clothes straight from the rack, try on clothes in the dressing room, and even get help from employees. When someone shops online, they skip that experience, the assertive employees, and the checkout line. With online shopping, its instant gratification at just a click away. This is due to the evolution of technology in the fashion world. Customers are less required to interact with others in the situation of simply purchasing clothing.
To show how much technology has impacted how we shop, I will follow a customers actions through their shopping process. We’ll see what its like to go shopping at both a physical store and an online store. The photos will be organized side by side to show the comparison between shopping. There will also be pictures that include figures to display line of sight. I will use composition in the way of blurring most of the items in the store and give clarity to one. The reason is to show the viewer how easy it is for a customer to ignore other pieces in a physical store, while online shopping there is a full view of the companies inventory spread on screen. Photos of the physical store will be taken at low angles to show its value to the customer’s appeal. There will be pictures that differ in lighting contrast to convey a message of the type of ambiance each store environment is giving. The saturation of color in a photo will also play a part in the viewer’s eye. The colors hue will have an impact on the environment staged in the pictures. Throughout the customers shopping experience, I also hope to display a relatable aspect. In some pictures, it will be shot from the first-person point of view to give the viewer a feeling of participation.
The whole process of shopping at a physical store or online store differs in the fact that one is an outlet of progressed technology. This growth in technology has changed shopping forever and will continue to shape how customers shop. From buying what’s new on the rack, to whats new on the tab of a clothing website, is personal preference. The customer has the choice of where they would like to purchase, and as we all know, the customer knows best.